4 P's of Marketing

618 Words3 Pages
Four P’s of Marketing ABSTRACT The four P’s of Marketing are the categories that can be controlled in the marketing of a good or service: product, price, place and promotion. The four Ps, often referred to as the marketing mix, are all constrained by internal and external factors in the overall environment. Designs made in the product component determine the name, design and packaging of the good. Price involves the cost of the good and if volume or seasonal discounts will be offered. Place decisions outline where the product will be sold and how it will be delivered to the market. Promotion involves advertising, public relations and promotional strategies. The four Ps and the marketing mix were popularized in the 1950s by Neil Borden. Until the advent of the internet and greater integration between businesses and consumers, the marketing mix helped companies take into account the physical barriers that prevented widespread adoption of a product. Extensions to the Ps have included people, process and physical evidence as important components in their models. The Four P’s of Marketing with Perfume When deciding what product I would go with I choose perfume. I felt it would be a great product to use because prices vary, the product has no limits to it, it can have different levels of promotions, and it can be sold in place. More about my product is that it’s one of the most popular items that women and men everywhere are using every day. By wearing perfume or cologne can bring a worldly and romantic feeling, and can make the people in your presence enjoy the aroma. Four P Characteristics of Perfume and Cologne When dealing with perfume first you have to consider the price. When marketing managers are given perfumes, and cologne, they will price them accordingly to your location. Depending on the scent, then the price may go up accordingly to the
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