| Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs. Coca Cola has therefore introduced a new type of dietary cola that cater to different dietary requirements. Coca Cola has developed a new dietary soda called Coke Zero | Product Development | Cadbury carry out their product development, by developing new products for example new types of chocolate such as the Cadbury Dairy Milk Ritz and Lu chocolate, which they investing highly on through market research. This generated sales and interests and allowed the organisation to get new customers. | Coca cola carries out its product development in almost the same manner as Cadbury except Coca Cola he company's Business Intelligence and Planning Department is responsible for collecting the research and presenting it to the Consumer Marketing Department.
One of their ads was the billboards which displayed images and information about their campaign. As you may know, this type of ad was quite flexible because the company were able to place it in their market areas. This means that coca cola placed their billboards in areas where their target audience were most likely to purchase their product. Another type of media that was flexible were their TV ads, TVs were flexible for advertisement because you are able add things to it such as sounds text and images. The company was also able to advertise their product using various approaches such as emotional settings; this is where types of adverts catches the consumer feelings allowing them to be involved or allowing them to purchase a product based on emotions.
The Coca Cola Company is successful because it performs a SWOTT analysis on the company to pinpoint the areas the company should focus on to improve the organization. After performing the SWOTT analysis the Coca Cola Company chose to focus on the company’s leadership, legal and regulatory, culture, global, technological, innovation, and processes and systems trends in the company. * Leadership in an organizational role requires establishing a clear vision of how the company wants to run its business. Sharing that vision with the organization will allow the company to provide information, knowledge, and the resources to its employees to realize that vision. Appropriate leadership allows the management team to coordinate and balance conflicting interests for all members or stakeholders of the organization.
INTRODUCTION For this task I am going to explain how my selected organisation uses the business information to help them to achieve their aims. I will explain how every type of communication used by the organisation to be able to help them to: Increase in sales Increase in profits Maintain a good level of reputation and Able to keep their staff members. TYPES OF COMMUNICATION The company that I have chosen uses verbal, written, on-screen and web-based communication to help them to achieve their aims and goals in order to make profit, increase sales, reputation and staff retention. They have used the verbal communication by advertising on television. This helps to achieve the set target for sales because people are watching
This would be a strategic marketing decision as the research they did helped them to make a decision to bring a popular product to the UK. They looked at their recent success with Coca-Cola Vanilla after its success in the US and also the demand for the product after pulling from the UK product range. So they decide that re-launching a product that was popular before in the UK would benefit them, more than a new flavour, such as Coca-Cola Bubble-gum. So with Coca-Cola, re-launching Coca-Cola Vanilla they would have to launch packaging that would show off the Vanilla flavour but also have the trade mark Coca-Cola logo, so it would be able to expand the Coca-Cola range. To see if they had made the right packaging they would use primary and qualitative research methods such as focus groups, which they carried out to see what consumer would see as their preferred design.
Unit 9 Exploring Creative Product Promotion M1 Walkers Crisps Objectives and Aims • Their aim is to produce a first class product that everyone enjoys. • The objective is to manufacture a quality product to a high standard, to operate within the health and safety guidelines and to also make a profit to re-invest in the company. • To persuade the public that their brand is better than others and to gain more sales from this. The promotional aspect is integrated continuously within the marketing mix according to Walkers and these promotional activities help them achieve their business aims and objectives. Product Walkers use the product as their main selling point as it is the item that goes out to every single major retailer.
Below is Walker’s old and new British logos. Branding is a crucial marketing strategy and is very effective as it allows the product or company that represents it to be easily identified by consumers. It is also possible to associate an ideal or notion with a product or business through branding, for example, the dark rich maroon colour used in the Costa Coffee logo and presenting the date of the business’ founding implies a feeling of heritage and establishment. This is a form of target marketing as it is used to make their product appeal to the people that are most likely to buy coffee which is mostly adults, those at work, commuters etc. and less aimed to appeal to children (hence a lack of bright colours an
The advertising of this product alone was the reason for the great sales of the drink. Coca Cola brought
Harley Sanchez Professor White Advertising October 24, 13 1) Marketing is one of the major success pillars of a product; marketing communication plays a major role in influencing consumer purchases in new product categories. The informative role of marketing communication is likely to have a much larger effect with uninformed consumers than with consumers who are better informed. Integrated Marketing Communication. IMC is a simple concept; it ensures that all forms of communication and messages are carefully linked together. IMC involves the coordination of all forms of marketing communications into a unified program that maximizes the impact upon consumers and other types of customers.
Social responsibility is the entire set of conduct and actions formed by an organization and its employees to develop the welfare, interests and expectations of both themselves and society. Coca cola has instigated many improvements in environmental and social areas, they acknowledge that there are many opportunities for improvements and are determined to work toward those opportunities. Some examples are shown by minimizing their carbon footprint and water usage by reducing packaging, water and energy. In the marketplace, coca cola consistently provides the highest quality and food safety compliant beverages. Coca cola ensures a safe place to work by respecting human rights and being fully compliant with workplace rights.