A competitive marketing intelligence analysis is necessary because much can be learned from the competition’s successes and failures. This type of analysis is not, however, limited to the just the competition. The text, Marketing, defines competitive marketing analysis as the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment (Kerin, Hartley, & Rudelius, 2011). When collecting data and in order to make reasonable decisions, it is important to predetermine many
Understanding customer needs will help you define new market opportunities and drive innovation and revenue growth in every aspect of your organization. Some of the service less obvious aspects that might inform purchasing decisions are the customer service that the organizination/company offer,
There is difficulty in determining forecast turning points that are, from increasing to decreasing sales. Opportunities and suggestions The opportunities that Kudler has in terms of technology include improved loyalty and profitability of customers, which results from various marketing strategies. Another opportunity for Kudler involves customer purchase behavior patterns. These patterns are recognized through the current system and would help Kudler refine its processes and offerings to best satisfy its valued customers. It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers.
Unit 1 - Marketing: A01 Task 1 - Marketing objectives Marketing objectives are important to all business in order to be successful. Business must know what the consumers need and they must ensure that the goods and services support the customer's needs. To attract customers to the business, quality products must be created and customers must be satisfied with the result. Marketing also if marketing is carried out successfully it will increase the profit of the business and make them more likely to become successful. There are marketing objectives in businesses that must be fulfilled in order to be successful: Discovering the needs of consumers to make sure that a quality product is produced means that the business must first find out what
Marketing is the step-by-step detailed instruction on how a company or business plans to get its product, service, or identity to the marketplace. Some companies when launching a new product give out free samples of their product. This draws in consumers to test the product but also to bring awareness of the product. Promotion is simply effective communications. People must know about a product before it can be sold.
If the company engages an operational product planning tactic interconnected with a vast quality progression that focuses on market needs and customer needs, the company will succeed with new products in the current market. A further quality procedure for BJB Manufacturing Company would be to make sure successful product proposals are generated through consultations through corporate management, and manufacturing groups. This is done because groups will have important product information that can help other group’s complete individual sections of the business plan. It is vital that each section of BJB Manufacturing Company comprehend the company intentions and product course so that the company can design product plans, merge quality procedures, and adhere to planned practices.
Using the Consumer Decision-Making Process The consumer decision-making process plays a major role in the purchases that consumers make. It is important for Kudler to understand this process to succeed in sales and to understand which marketing tactics work best for consumers. Kudler will want to make this decision making process seem simple for consumers. This makes the decision easier for consumers and reassures the consumer the making of the right decision. To make the decision simple, Kudler will reassure that the information consumers are obtaining about specific products is trustworthy.
He wanted a brand supported by process, a path that would be able to consume the markets now to be able to have enough capitol for another market to relieve them of its pressure. The relationships built between suppliers and distributors would be able to help them with business practices in the future resulting in significant savings and service levels. This is achieved by maintaining communication with both Technical innovation and imagination from both parties, to develop the best possible system to satisfy both needs. The company used
Like other businesses our goal is to expand as well as build more customer awareness to increase its profits. Kudler wants to build a customer base that will be loyal to their stores. To do this it is important for Kudler to conduct the necessary research needed first to implement this change in the operations department. Especially, because we aim at a specific market with
Sometimes, the staff exchanges the product with a different size that is suitable for them and whether it makes them happy. In addition, Primark is an outstanding retail company, so the customers would want their staff to have good product knowledge, someone who knows the idea of what they customers like and don’t like. So therefore, it benefits the customer to trust the staff and they would have a good understanding with negotiating with the offers such as ‘sales reduction, which is quite useful in a business. How effective customer service benefits the organisation Great customer service makes your customer feel that you care about developing in long term relationship that means you are not only make more sales, however it does benefit the business in different ways , such as : Repeat