Hult INTERNATIONAL BUSINESS SCHOOL sTRATEGY: TEAM PAPER | Strategy Project: “Cruise Line Industry” | Mt. Tamalpais Team Three | Ramil Ablaev Emily Bonnell | Lingfang Chen | Antonio Modestini Tadashi Soga | Sanchit Talwar D Due : Wednesday, April 13th, 2011 | | | | Table of Contents 1. Industry Overview……………………………………………………………..p.3 1.1 Industry Size………………………………………………………………..p.3 1.2 Industry Growth Prospect………………………………………………...p.4 1.3 Industry Profitability……………………………………………………....p.4 2. Michael Porter’s Five Forces Analysis..............................................................p.5 2.1 Supplier Power……………………………………………………………..p.5 2.2 Buyer Power………………………………………………………………..p.6 2.3 Threat of New Entries..................................................................................p.7 2.4 Threat of Substitutes.....................................................................................p.8 2.5 Rivalry among Established Competitors………………………………....p.8 2.6 Significant Industry Structural Changes..................................................p.10 3. Leading Company.............................................................................................p.10 4.
Veterans Outreach Program Charles Eaton MM522 Marketing Management Dr. Kamal Veterans Outreach Program TABLE OF CONTENTS SECTION 1 # SECTION 1.0 EXRCUTIVE SUMMARY #3 SECTION 2 SITUATION ANALYSIS SECTION 2.0 MARKET SUMMARY #5 SECTION 2.2 SWOT ANALYSIS #6 SECTION 2.3 COMPETITION #7 SECTION 2.4 PRODUCT OFFERING #7 SECTION 2.5 KEYS TO SUCCRSS #10 SECTION 2.6 CRITICAL ISSUES #10 SECTION 3 MARKETING STRATEGY # SECTION 3.0 MISSION #10 SECTION 3.2 MARKETING OBJECTIVES #11 SECTION 3.3 FINANCIAL OBJECTIVES # SECTION 3.4 TARGET MARKET # SECTION 3.5 POSITIONING # SECTION 3.6 STRATEGIES #
Marketing of services Four Seasons Hotel Gresham Palace Budapest 02-05-2009 Table of Contents 3. Introduction……………………………………………………………………………3 a) Facts b) Reputation 2. Marketing mix…………………………………………………………………………..6 a) Product b) Price c) Place d) Promotion 3. 3 P’s………………………………………………………………………………………9 a) People b) Process c) Physical evidence 4. Promotional mix…………………………………………………………………10 a) ATL b) BTL 5.
Enterprise System Research assignment Enterprise System Research assignment Integration Integration Profits Profits CRM CRM HR HR Finance Finance Marketing & Sales Marketing & Sales Table of Content ERP System 3 Key Components of Enterprise System 3 Actual Components 3 Functional Areas 4 Benefits and costs of ERP system Implementation 5 Comparison between SAP, Oracle and Microsoft Dynamics 6 ERP Implementation cases 8 Executive Summery 9 Background 9 Hewlett-Packard 10 Motivation for Implementation 10 Launch Strategy 10 Implementation Issues 10 Results of Implementation 11 Chatzigeorgiou GP 12 Motivation for Implementation 12 Launch Strategy 12 Implementation 13 Results of Implementation 13 Comparison of the two companies 14 Conclusion 14 Resources 15 ERP system Enterprise Resource Planning (ERP) software applications act as the central company-wide information system. ERP systems integrate all of an organization’s departments, divisions, lines of business and geographical locations into a single, shared, unified and enterprise-wide information system. Key Components of Enterprise System Actual Components * Transactional database * Management portal/dashboard * Business intelligence system * Customizable reporting * Analyzing * External access via technology such as web services * Search * Document management * Workflow management Functional Areas ERP software typically has Accounting, Business Intelligence, Financial Management, Procurement, Inventory & Stores Management, Sales & Distribution Management, Manufacturing, Human Resources Management, Project Management and Customer Relation Management Modules. Functional Areas | Contents | Finance/Accounting | It is the production of information about
[pic] IPHONE 3G/ 3GS MARKETING PLAN By Mehrdad Homayunfard 41481402 TABLE OF CONTENTS: Contents Executive Summary: 1 Situation Assessment and Analysis: 2 The competitors 2 The Market 3 Trends: 3 Main product offering and issues faced: 3 Macroenvironment: 4 MARKET SUMMARY: 4 Demographics 4 Market Needs & Trends: 6 Market Growth: 6 Competition: 6 SWOT ANALYSIS 7 Product Offering 7 Keys to Success: 7 Critical Issues: 7 MARKETING STRATEGY: 8 Mission: 8 Marketing Objectives: 8 Financial Objectives: 8 Target Markets: 9 Positioning: 9 Strategies: 9 Marketing Mix: 11 Pricing: 11 Distribtuion: 11 Advertising: 11 Product: 11 Market Research: 12 FINANCIALS: 12 SALES FORECAST: 12 Break Even Analysis: 12 EXPENSES FORECAST: 13 CONTROLS: 13 Marketing Organisation 14 Contingency Planning: 14 Appendix: 14 1.0 Executive Summary: The Apple Iphone is an all in one quad band, internet and multimedia enabled Smartphone using a multi touch virtual keyboard that integrates the functions of the Ipod touch with many of the functions of a Smartphone and PDA, ie emailing and file hosting/sharing capabilities. This integration of these products from somewhat different demographic markets allows Apple to target a large market and have a large pool of customers. Apple currently as of 2009 have grown their world wide market share of smartphone to 14% and are now 8th in terms of rank of mobile handset market share. This shows a growth since 2007 of 245%. ( ABI market researchhttp://www.pcadvisor.co.uk/news/index.cfm?newsid=110260)and According to Piper Jaffrey and Katie Marsal based on survey of 500 students at 11 US colleges claim that recent surveys have shown 74% of students would purchase a phone that plays
Table of Contents CONTENT | PAGE | 1.0 Executive summary | 3 | 1.1 Case Objectives | 4 | 1.2 Company Background | 4 | 1.3 Case Overview | 5 | 2.0 Situational Analysis | 6 | 2.1 Marketing Strategy | 6 | 2.2 Market Analysis | 8 | 2.3 Financial Situation | 10 | 2.4 External Environment | 10 | 2.4.1 Porter’s Five Forces | 10 | 2.5 SWOT Analysis | 11 | 3.0 Questions | 12 | 4.0 Conclusion and Recommendation | 14 | References | 15 | 1.0 Executive Summary The purpose of this report is to study Amazon.com new service offering and its excellent customer relationship management. Since 2006, Amazon Web Services (AWS) is exposing Amazon's key infrastructure services to businesses in the form of web services. The ultimate benefit for customer is the ability to leverage on a new business model and turn capital expenses into variable costs. The AWS has helped improve many small and big companies in terms of their online computing needs. The most important marketing strategy in Amazon is its customer-centricity.
Stock Pitch: ANF(NASDAQ: ANF) Linqian Peng • Nan Xu • Dongmei Ye • Wei Zhang TABLE OF CONTENTS Strategy Analysis 1 Industry Analysis 1 Rivalry among Existing Firms-High 1 Bargaining Power of Buyers-High 1 Bargaining Power of Suppliers-Low 1 Threat of New Entrants-High 2 Threat of Substitutes-Medium 2 Firm Analysis 2 Firm’s strategy 2 SWOT Analysis 3 Accounting Analysis 4 Critical Accounts and Success Factors 4 Adjustments and Consistency 5 Effect on Ratios of Capitalizing Operating 5 Adjustments for Leases, Depreciation, or Inventory Accounting 6 One-time Item Adjustment 6 Revenue Recognition Policy 7 Consistency in Accounting Policies 8 Profitability Analysis 9 Abercrombie & Fitch 's Ratios 9 Comparing ratios to competitors 10 Forecasting 11 Forecast Income Statement 11 Forecast Balance Sheet 12 Forecast Cash Flow 13 Valuation 14 Strategy Analysis Industry Analysis Rivalry among Existing Firms-High Abercrombie & Fitch (ANF) has many competitors such as American Eagle, GAP, Forever 21 and Buckle in Clothing industry. Fashion, price, service, store location, selection and quality are the principal competitive factors in this industry. Also, it is very difficult for ANF to differentiate its main products such as knit and woven shirts, graphic t-shirts, fleece, jeans and woven pants, shorts, sweaters, and outerwear to its competitors’ same products only by more special designs and more attractive styles. In addition, customers' loyalty can be easily affected by fashion trend and customer preference, which is very hard to predict. Bargaining Power of Buyers-High Customers are price sensitive for buying Clothes.
Case 2 Ryanair Case 2 Ryanair Table of contents Titlepage 2 Preface 3 Table of contents 4 Executive summary 5 Chapter 1 Identify the main problem 6 1.2 Summary of Ryanair 6 1.3 Problem statement and research questions 7 1.4 Methodology 7 1.5 Application strategic lenses 8 Chapter 2 Gathering the facts 9 2.1 Pestel Framework 9 2.2 Five forces 11 2.3 Strategic capability 13 2.4 Robustness 14 2.5 Cost efficiency 15 2.6 Strategic Clock 16 2.7 Stakeholder mapping 18 2.8 Business economics analysis 19 2.9 SWOT Analysis 27 Chapter 3 Alternative course of action 28 3.1 TOWS 28 3.2 Alternative for fuel 29 3.3 Use the recessions and bend it to something positive 29 3.4 Improving their image start with the employees 29 3.5 Ryanair needs to distinguish themselves by developing secondary airfields 30 Chapter 4 Decisions and reasoning 31 Chapter 5 Implementation 32 Conclusion 33 Bibliography 34 Table of Figures 35 Appendix 36 xecutive summary Chapter 1 Identify the main problem This first chapter will give a small overview of how Ryanair got into their current situation. Therefore a concise summary is presented and also the strategic lenses of Ryanair will be discussed. 1.2 Summary of Ryanair Ryanair is an international air carrier which is based in Dublin, Ireland. At the moment it is the largest low cost airline in Great Britain and Europe. Ryanair started flying since 1985 between Ireland and the UK.
Overall Long Term Goal YR1…………..……….……………….…...8 3. Short Term Goal by mentor interview 2………………………….….9 4. Word Count……………………………………………………………10 5. List of References…………………………………………………….10 1. Personal SWOT Analysis A SWOT analysis is an exceptionally handy and basic methodology that provides a framework for assessing business ventures; prioritize organization’s goals and opportunities.
This report will discuss all these main influences and their individual effects on ToyEmpire. This business will be a worthwhile investment overall, however possible risks entailed and influential external factors must be acknowledged. Contents 1.0 Introduction 4 2.0 The Product 5 2.1 Intended Market Segment 5 2.2 Pricing Strategy 5 2.3 After Sales Service 5 3.0 The Environment of the Business 6 3.1 Political Environment 6 3.2 Economic Environment 8 3.3 Social Environment 9 3.4 Technological Environment 10 3.5 Legal Environment 11 3.6 Ethical and Ecological Environment 12 4.0 Legal Identity of the Business 13 5.0 Source of Finance for the business 14 6.0 Conclusion 15 References 16 Appendix 18 1.0 Introduction This report will assess whether the proposed plans of establishing a new toy shop, located in The Liberty Shopping Centre in Romford named the ‘ToyEmpire’, is credible and whether this venture should be continued. The assessment of ToyEmpire will involve the consideration of the main external factors that will influence the business operations which includes; political, economic, social, technological, legal and ethical (PESTLE) environments accompanied by additional research. Other aspects including the legal