Gresham Palace Budapest Essay

Marketing of services

Four Seasons Hotel

Gresham Palace
Budapest

02-05-2009

Table of Contents

3. Introduction……………………………………………………………………………3
a) Facts
b) Reputation
2. Marketing mix…………………………………………………………………………..6
a) Product
b) Price
c) Place
d) Promotion
3. 3 P’s………………………………………………………………………………………9
a) People
b) Process
c) Physical evidence
4. Promotional mix…………………………………………………………………10
a) ATL
b) BTL
5. Conclusion, Recommendation………………………………………………………..11

6. Bibliography……………………………………………………………………12

1. Introduction

a) Facts

Four Seasons Hotels Incorporated is one of the world’s leading hotel management companies specializing in luxury and resort properties. The Four Seasons Inc. manages more than 82 hotels and resorts in 34 countries all over the world. The company owns its hotels under Four Seasons and Regent Hotels, as well as Ritz- Carlton and Pierre. In 2007, the Four Seasons went through a crisis and they agreed to a buyout by Microsoft Chairman Bill Gates and Prince Al-Waleed bin Talal of Saudi Arabia. Four Seasons Hotel Gresham Palace, Budapest is a part of the luxury hotels and resorts chain. It is located along the historic River Danube, adjacent to Roosevelt Square and the eastern terminus of the Szechenyi Chain Bridge. Gresham Palace was built in 1906 by the Gresham Life Insurance Company. Their aim was to invest in a solid source of rental income during a time in which it was prohibited to invest in stocks. The palace was named after an English financier Sir Thomas Gresham, who alongside with other remarkable establishments was also the founder of the Royal Exchange in London. In 1998, Gresco Investments Limited acquired the Palace. The same year they received the approval from the Budapest Heritage Board to reconstruct it into luxury hotel while retaining its original appearance of Art Nouveau