Carnival Cruise Line

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Hult INTERNATIONAL BUSINESS SCHOOL sTRATEGY: TEAM PAPER | Strategy Project: “Cruise Line Industry” | Mt. Tamalpais Team Three | Ramil Ablaev Emily Bonnell | Lingfang Chen | Antonio Modestini Tadashi Soga | Sanchit Talwar D Due : Wednesday, April 13th, 2011 | | | | Table of Contents 1. Industry Overview……………………………………………………………..p.3 1.1 Industry Size………………………………………………………………..p.3 1.2 Industry Growth Prospect………………………………………………...p.4 1.3 Industry Profitability……………………………………………………....p.4 2. Michael Porter’s Five Forces Analysis..............................................................p.5 2.1 Supplier Power……………………………………………………………..p.5 2.2 Buyer Power………………………………………………………………..p.6 2.3 Threat of New Entries..................................................................................p.7 2.4 Threat of Substitutes.....................................................................................p.8 2.5 Rivalry among Established Competitors………………………………....p.8 2.6 Significant Industry Structural Changes..................................................p.10 3. Leading Company.............................................................................................p.10 4. Company

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