BUDGET RESERVE Budget Reserve Increase: 10% Internal Labour Costs * Type % Baseline Cost Total Costs Project Sponsor V 10% $6,000.00 $600.00 Project Manager V 10% $8,300.00 $830.00 Business/Systems Analyst 1 V 10% $15,648.00 $1,564.80 Business/Systems Analyst 2 V 10% $15,568.00 $1,556.80 Application / Systems Architect V 10% $18,645.00 $1,864.50 Hardware Specialist V 10% $3,280.00 $328.00 Database Architect V 10% $15,455.00 $1,545.50 Developer/Programmer 1 V 10% $9,450.00 $945.00 Developer/Programmer 2 V 10% $9,450.00 $945.00 QA Analyst V 10% $5,630.00 $563.00 Trainer / Documentation 1 V 10% $5,800.00 $580.00 Customer Support Representative 1 V 10% $2,200.00 $220.00 Customer Support Representative 2 V 10% $2,200.00 $220.00 $11,762.60 Other Costs Type % Baseline Cost Total Costs Staff Meals V 10% $ 3,000.00 $300.00 Incentive Bonus V 10% $ 12,000.00 $1,200.00 $ 1,500.00 Overhead Costs (Historical) Type % Baseline Cost Total Costs Utilities V 10% $ 2,220.00
Week 2 Knowledge Check Score: 19/19 Concepts Mastery Questions MARKETING CONCEPT 100% 1 ADVERTISING STATEMENTS 100% 2 NEW PRODUCT PRICING 100% 3 INTEGRATED MARKETING COMMUNICATIONS 100% 4 SOCIAL RESPONSIBILITY 100% 5 FINANCIAL MARKET PARTICIPANTS 100% 6 FUTURE VALUE 100% 7 NET PRESENT VALUE 100% 8 COST OF CAPITAL 100% 9 FOREIGN EXCHANGE RISK 100% 10 SUPPLY AND DEMAND 100% 11 AS AND AD MODEL 100% 12 MONETARY POLICY 100% 13 DEFICIT 100% 14 BALANCE OF PAYMENTS 100% 15 SHIFTS IN DEMAND 100% 16 ECONOMIC AND TECHNICAL EFFICIENCY 100% 17 PROFIT MAXIMIZATION 100% 18 COMPARATIVE ADVANTAGE 100% 19 Concept: MARKETING CONCEPT Concepts Mastery Questions MARKETING CONCEPT 100% 1 1. Compared with other approaches to business, the marketing concept is distinct in that it A. focuses on sales B. produces new products and services C. creates a broad assortment of products D. focuses on satisfying customers' needs The correct answer is: D. Correct! Concept: ADVERTISING STATEMENTS Concepts Mastery Questions ADVERTISING STATEMENTS 100% 2 2. A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products. What type of statement is this?
One Step Ahead Consultant CanGo Week 6 Analysis Team B: One Step Ahead November 24, 2013 One Step Ahead Consultant CanGo Week 6 Analysis Team B: One Step Ahead November 24, 2013 Table of Contents Executive Summary .3 SWOT (Strengths, Weakness, Opportunities, Threats) Analysis 3 Market Analysis 5 The Target Market………………………………………………………………………...6 Geographic area & Size of audience………………………………………………………6 Gender and Age…………………………………………………………………………...6 Occupation and Income levels…………………………………………………………….7 Trends & Outlook…………………………………………………………………………7 The Competition 7 Recommendation………………………………………………………………………….8 Competitive Analysis 8 Amazon Overview………………………………...………………………………………9 Amazon’s Strategy and Objectives………………………………………………………..9 Barnes & Noble Overview……………………………………………………………….10 Barnes & Noble’s Strategy and Objectives……………………………………………...10 Electronic Arts, Inc. Overview…………………………………………………………..11 Electronic Arts, Inc. Strategy and Objectives. …………………………………….…….11 Recommendations for CanGo. …………………………………………………………..12 Financial analysis 12 Borrowing Profitability…………………………………………………………………..13 Ongoing Sales……………………………………………………………………………14 2008 – Financial Report………………………………………………………………….14 Profit Margin……………………………………………………………………………..15 Liquidity……………………………………………………………………………….…15 Strategic Planning 16 Conclusion 18 References 20 Executive Summary This consulting report intended for CanGo’s efforts to generate new business endeavors to increase the vitality of the business while entering into the electronic gaming industry which is quickly growing. There are major quantities of demographics that will affect the On-Line Gaming environment. Electronic entertainment has transformed with increased access to interactive games online with the use of high-speed internet.
CASE ANALYSIS REPORT WILSON’S FAMILY RESTARUANT Presented to Professor John Pippy Memorial University OF Newfoundland Presented by Heather Careen Student # 201231388 August 8, 2014 Table of Contents EXECUTIVE SUMMARY 3 COMPANY OVERVIEW AND BACKGROUND 3 THE PROBLEM 4 CURRENT MARKETING SITUATION 4 SWOT Analysis 4 Consumer Analysis 5 Competitor Analysis 6 Constraint 7 IDENTIFICATION AND ANALYSIS OF ALTERNATIVES 7 RECOMMENDATIONS 9 Products and Services 9 Increasing Marketing Communication 10 Establish Loyalty 11 IMPLEMENTATION PLAN 11 BUDGET/EVALUATION 12 References 13 APPENDIX A – SWOT Analysis 14 APPENDIX B – Segmentation Scheme 16 APPENDIX C – Customer Analysis 18 APPENDIX D – Competitor Analysis 20 APPENDIX E – Analysis of Alternatives 22 APPENDIX F - Recommendation 24 APPENDIX G – Implementation Plan/Budget 26 EXECUTIVE SUMMARY John Wilson, owner of Wilson’s Family Restaurant, is faced with problems of declining sales, retaining customers and new competition. The purpose of this paper is to analyze the situation facing Wilson’s Restaurant and to provide a report summarizing the analysis and recommending a course of action to strengthen the restaurant’s brand, increase relationships with its customers and provide the best dining experience possible. To accomplish the task at hand a SWOT analysis was developed to discuss the restaurant’s strengths, weaknesses, opportunities and threats. As well, a consumer analysis was provided to discuss the relevant benefit segments for the restaurant. As Swiss Chalet is going to be the new kid on the market, Wilson’s competition, a competitive analysis of Swiss Chalet is also provided in the report.
CONTENT 1.0 Introduction 3 1.1 – Methodology 3 1.2 – Empirical sources 4 1.3 – Delimitations 4 2.0 The imprinting forces 5 2.1 - Kemmons Wilson’s background 5 2.2 - Holiday Inn – The culture and values 6 2.3 – The economic, political and cultural environment 7 2.4 - Sub-conclusion 9 3.0 Configurations, coordinating mechanisms and contingency factors 9 3.1 – Structural changes over time 10 3.2 – Crisis within the firm 12 4.0 Organizational changes & economies of scale and scope 14 5.0 Holiday Inn’s diversification 16 6.1 - Current vertical boundaries 19 6.2 - Change of vertical boundaries over time 20 6.3 - Transaction cost theory 20 6.5 - Sub-conclusion 21 7.0 State of the industry 22 7.1- Defining the industry 22 7.2 - Porter's five forces 24 7.3 - Important competitors 26 8.0 The future of the company 27 8.1 - Strengths of Holiday Inn 27 8.2 - Core values of Holiday Inn 28 8.3 - Resource Based View of Holiday Inn 28 8.4 - Sub-conclusion 30 9.0 Conclusion 30 Appendix list 32 #1 - Value Share 32 #2 – Global recession causing decline 33 #3 - Article on Pop-up hotels 34 #4 - What to rethink for customer satisfaction 35 #5 - Holiday Inn's new initial aimed for its ever-shifting customers 36 #6 - Value Share 37 #7 Tables of Holiday Inn 38 #8 Financial statement, 1982 of Holiday Inn 39 #9 Revenue pie chart, 1982. 40 #10 operating income, 1982. 40 #11 Intercontinental number of rooms by brand. 41 10.0 Bibliography list 42 1.0 Introduction Holiday Inn is today serving as a hospitality branch of The Intercontinental Hotels Group (IHG) targeting both families and business travelers primarily from the upper middle segment. The company was established in 1952 by the entrepreneur Kemmons Wilson, who founded his first motel in Memphis, Tennessee.
Kudler Fine Foods Strategic Plan Don Hudson April 12, 2010 University of Phoenix STR581 Contents Executive Summary…………………………………………………3 Company Background………………………………………………3 Vision………………………………………………………………..4 Value Statements……………………………………………………5 Mission Statement…………………………………………………..7 Generic Strategy…………………………………………………….7 Grand Strategies…………………………………………………….7 Long Term Objectives………………………………………………8 Shot Term Objectives………………………………………………10 Contingency Plans…………………………………………………10 Critical to Success Factors…………………………………………11 Environmental Scan as well as Summary………………………………..12 Internal Analysis……………………………………………………13 External Analysis…………………………………………………..14 Value Chain Analysis………………………………………………16 SWOT Analysis……………………………………………………20 Resource Based Analysis…………………………………………..21 PEST Analysis……………………………………………………..22 Conclusion…………………………………………………………25 List of Appendixes…………………………………………………26 References…………………………………………………………27 Executive Summary This paper examines a stream state of a organization, Kudler Fine Foods (KFF) by deliberation a background, monetary status, operations, strange as well as destiny prophesy as well as goal statements as settled by a owner, Kathy Kudler. It expands upon a owner’s enterprise to go upon enlargement by formulating as well as suggesting a latest prophesy for a classification that continues to set up upon a organization’s strange set of values as well as mission. The inner as well as outmost environments have been examines. A latest general devise as well as latest grand strategies have been presented as well as upheld by prolonged as well as reduced tenure objectives, as well as strait skeleton as well as vicious success factors have been identified to lessen variable issues that might occur. The care during KFF wishes for a single after another enlargement as well as enlargement as well as this contingency be
RUNNING HEADER: MARKETING ASSIGNMENT Marketing Assignment University of Phoenix MBA 502 Table of Contents Introduction 3 Market Research 5 Figure 1 Kudler market survey results ’06 vs. ‘07 6 Marketing Mix 7 Figure 2 Kudler Marketing Mix 7 Product Offering 8 Pricing 9 Place Defined 10 Promotion(s) 11 Target Market 12 Figure 3 Kudler catering demographic groups 12 Results 13 Conclusion 14 References 15 Introduction According to bnet.com, diversification is “a strategy to increase the variety of business, services, or product types within an organization. Diversification can be a growth strategy, taking advantage of market opportunities, or it may be aimed at reducing risk by
Company G 3-Year Marketing Plan Assessment Code: Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 8 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction At Company G we have a long history of launching and maintaining high quality market leading consumer electronic products. This document serves as marketing analysis for one of our newest business segments of high quality countertop appliances. The outcome of this investigation is to review the overall market viability of our newest consumer product an automatic espresso machine called The Latte-O-Matic. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The Latte-O-Matic delivers that perfect European Café experience right our consumers’ home kitchen. This one-touch automatic espresso maker takes the complex task of creating the perfect blend of Milk and Coffee into a simple touch of a button.
Corporate Business | Mango’s Strategic Management | | Ana Ruiz, Rubén Mendiondo, Ramón Varela, Vicente Moraleda 14/03/2012 | Table of Contents 1. Porter’s Five Competitive Forces 3 2. SWOT Analysis 6 3. Combination of Internal and External Environment 8 4. Strategies 9 Porter’s Five Competitive Forces Porter's five forces analysis is a framework for industry analysis and business strategy development to derive five forces that determine the competitive intensity and therefore attractiveness of a market.
THE ROXANNE QUIMBY CASE: ENTREPRENEURS THINK AND ACT INGENIOUSLY WHEN IT COMES TO RESOURCES. 13 LIST OF REFERENCES 15 LIST OF PHOTOGRAPHS AND PICTURES PICTURE 1: Business Entrepreneurship PICTURE 2: The Timmons Model of the Entrepreneurial Process LIST OF TABLES TABLE 1: TABLE 2: TABLE 3: Analysis of the three entrepreneurs Characteristics or traits of a successful entrepreneur Risk, Reward & Trade-offs: Lifestyle vs. High-potential businesses TABLE 4: TABLE 5: TABLE 6: Growth, size, durability & health of the gross margins Growth, size, durability & health of the net margins Growth, size, durability & health of the free cash flows 10 11 11 4–6 7 8 1 3 LIST OF ACRONYMS BL: Baseline PBSB821 Entrepreneurship Individual assignment by Greg Roberts 10073531 Page 2 1. WHO CAN BE AN ENTREPRENEUR? REFERRING TO THE CASES OF IMAGECAFÉ, LAKOTA HILLS AND ROXANNE QUIMBY. Spinelli and Adams (2012:95) explain the