Toy Empire Business Plan

3867 Words16 Pages
Executive Summary A new toy shop is to be established in ‘The Liberty’ shopping centre located in Romford and will be called “ToyEmpire”. To establish the new business and launch its first product, ToyEmpire is seeking funding of £65,000 whereby £60,000 will be obtained through a bank loan and £5,000 will be from personal savings and inherited funds. Furthermore, the business will be run as a sole trader as benefits such as keeping all the profit and control is realised. ToyEmpire will be affected by several external factors whether it is politically, economically, socially, technologically, legally or ethically. This report will discuss all these main influences and their individual effects on ToyEmpire. This business will be a worthwhile investment overall, however possible risks entailed and influential external factors must be acknowledged. Contents 1.0 Introduction 4 2.0 The Product 5 2.1 Intended Market Segment 5 2.2 Pricing Strategy 5 2.3 After Sales Service 5 3.0 The Environment of the Business 6 3.1 Political Environment 6 3.2 Economic Environment 8 3.3 Social Environment 9 3.4 Technological Environment 10 3.5 Legal Environment 11 3.6 Ethical and Ecological Environment 12 4.0 Legal Identity of the Business 13 5.0 Source of Finance for the business 14 6.0 Conclusion 15 References 16 Appendix 18 1.0 Introduction This report will assess whether the proposed plans of establishing a new toy shop, located in The Liberty Shopping Centre in Romford named the ‘ToyEmpire’, is credible and whether this venture should be continued. The assessment of ToyEmpire will involve the consideration of the main external factors that will influence the business operations which includes; political, economic, social, technological, legal and ethical (PESTLE) environments accompanied by additional research. Other aspects including the legal

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