Who Is More Likely to Stay and Eat at Panera Bread? Men or Women? Essay

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Field Observation; Who is more likely to stay and eat at Panera Bread? Men or Women? By: Elijah Callahan March 10th, 2013 Done With; Reiko Owens Lauren Deverin Abstract: The topic in which we researched was who is more likely to stay and eat at Panera Bread, men or women? During the unstructured observation, we many things became interesting to us being that rather than come there for personal purposes, we had to actually watch the behaviors of others. From the information that we gathered during our unstructured observations, we came up with the hypothesis that females were more likely to come in and stay in the restaurant rather than grab a quick bite to go. We went on two separate occasions, the first day when we did our unstructured observation then when we did our structured observation. We observed many things and viewed many cases. Introduction: The topic in which we developed and chose to research was, “who is more likely to stay and eat at Panera Bread, men or women?” This topic is worth research because, it can give insight to what type of people eat at restaurants such as this one and also what type of customers are more attracted to eating at the restaurant. This topic is also a good way for other places similar to this one to become better aware of what their niche market may be. As far as the main topic of the research however it lets us know what type of people are more likely to dine in. With this research we can get an understanding of what attracts people to Panera Bread; we can see what age group eats there most often. What ethnicity dines here the most; we can even prove if age and gender of the individuals has a direct correlation with one another. In a way, it can even help more restaurants like Panera Bread get a better understanding of who their target customers just may be. How they can make the restaurant more

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