Is Junk Food Really Cheaper? I have experienced all of the fast food restaurants there are and I have noticed that throughout the past few years, there has been one thing that has changed drastically. Often sports teams may stop at MacDonald’s or Burger King on the way home from a sporting event, which is quite ironic, but it’s quick and easy and cheap—or so people may think. In, “Is Junk Food Really Cheaper?” Mark Bittman, claims that healthy food is actually cheaper than fast food. To help support his claim, Bittman uses many different rhetorical devices in his article.
They are making comments such as, "The problem of obesity is so staggering, so out of control, that we have to do something." There is something this person can do to fix this problem of obesity. This person can stop blaming the restaurants, stop eating at the restaurants, start making healthy decisions, and exercise. If not, then this person can keep making the decision of eating there and getting fat, but not sue the restaurant because this is a decision he has made. Fast food restaurants dont force the clients to buy and eat there.
From my perspective, I want variety in my food choices because it’s simply more food to choose from. I get tired of going to Chick-Fil-A and just having chicken to choose from. That is why McDonalds has more customers because they have better and more choices in their food selection. It goes from burgers, to chicken, to fish, to healthy wraps. Once again, Chick-Fil-A cannot compete with the genius of the McDonalds
While it is more convenient to just pull through, it would be more cost efficient to get sandwich meat and freezer food; not to mention it’s healthier. Especially considering they sit for the majority of the time not burning even a small portion of the calories they intake compared to the average American. As for the graveyard shift doctors, nurses, etc. they have every option afforded to them as any other working man or woman. They may not be able to run to Applebee’s and get a fresh salad but just a little planning and they can bring their own meals.
Next, the feeling that you are getting more for less in a timely manner, quantification and calculation, are other elements of the system. By offering a “value meal”, McDonald’s seemed to be giving us more “bang for the buck”, as Ritzer puts it. He claims that as a society, we feel that “bigger is better” so getting hamburger, fries and a soda for a modest price in less time than it would take us to cook our own mean is very attractive. If we as a society can get all of this in a quantified and calculated manner so that we have time to do other things, the idea becomes even more attractive because of society’s feeling that time is money. Another element of the McDonald’s System is predictability.
M2 Disadvantages Marketing research is used to find out ways of how a business can improve in different ways, McDonalds use primary research to find out why and how they should improve which there are disadvantages to. Observation Observation is when a company observes how customers shop or observe a competitor to keep up to date McDonalds may observe Burger King to see if they are doing something new. The Disadvantages for McDonalds could be- * Observing people takes allot of time and does not always get good information to help a company to improve. * Also observing other companies costs and sometimes the company can say they do not want to be observed. Experimentation Experimentation is bringing out new products or something
External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas. Fast food restaurants (such as Chipotle) that offer fresh quality ingredients are a threat to other regular fast food restaurants and are viewed as main attributable loss of customers. However the top competitors are able to offer and same services as Chipotle. Threat of Substitutes: Moderate Chipotles food offerings can be substituted with store bought ingredients. Also with the increase in stores offering a selection of organic ingredients, customers can opt to making their own burritos at home.
They have created a new image in an inspired 20/20 design displaying their flame-grilled process to increase same store sales, higher profits and a strong return on investments (Burger King, 2013). They have also provided incentives to encourage franchisees to follow the remodeling efforts as well. And finally they have restructured their field teams to decrease their scope of responsibility. When the team has fewer restaurants under its scope, it can focus more on food quality, guest service, speed of service and cleanliness. Also, field members have been redesignated as business coaches.
There are a variety of healthy foods anywhere you go, including fast food restaurants. Most homeowners own at least one cookbook, and there are cook books available that are devoted to healthy eating so you can learn to make delicious and nutritious meals for your whole family to enjoy. Dieting is becoming more of a popular fashion than ever before. It is getting much easier to go to the grocery store and find reduced sugar or even sugar free products that you have always enjoyed that used to be very unhealthy. If you learn to eat healthier and fit a small workout into your busy life at least a few times a week, you will most likely be able to avoid obesity.
There is no other competitor in the fast food industry that flame broils their burgers. This is a benefit both to Burger King and the consumer as Burger King has the benefit of having a different product and the consumer benefits by having other burger options. The core competency of Burger King is the flamed broiled burger, although the company has chosen to diversify the menu from its original offerings of burgers, fries, sodas, and shakes; the main strategy has been the focused advertising and selling of its flagship burger. Burger King's main value chain is marketing and sales, where they put a large amount of effort into finding out about the consumer’s wants and needs. Through this method of market research they are able to generate sales.