Case Summary and Important facts Despite the fact the airline industry had 87 new-airline failures in the US over the past 20 years. David Neeleman convinced a group of investors and quickly raised $130 million from venture-capital community. With its strong capital base, JetBlue acquired a fleet of new Airbus A320 aircraft and focused on innovation, providing the most valuable and the most excellent travel experience, low-cost, point-to-point service to large metropolitan areas with high average fares or highly traveled markets that were underserved, mainly on central and Western routes in the US. During 2001 and 2006, the airline industry was facing a number of external stress, such as the 911 terrorist attacks, Iraq War, SARS, high price of petroleum, ect. The airline industry in US has been challenged and many of firms were bankrupt.
JetBlue has a professional and experienced leadership team who dare to implement the innovations during the worst period in airline history. * David Neeleman, the owner of the company, invited David Barger who was the vice president of Continental Airlines as the president and COO of JetBlue. John Owen became JetBlue’s CFO after he had been the executive vice president and treasurer of Southwest Airlines. Additional, Neeleman also acquired about $130 million financial support from the venture-capital community. 2.
Case 5: Getting from A to B Upon reading case study five, “Getting from A to B”, we have gained a greater understanding of the characteristics and factors associated with improving instruction for an online class. The case starts off with an example of a subject matter expert who is teaching an online course for the first time. Powers provided the characteristics of the SME before beginning the case study. Based on these elements, Powers decided how he could improve her course. Powers began by mentioning a proposed design model for the course after he viewed the professor’s syllabus, which was in the format of a learning portfolio.
Southwest Airlines – 2008 Case Study Executive Summary Millions of people fly everyday. Southwest airlines provide low-fare travel among 58 cities in the United States. Although the airline industry suffered greatly in the aftermath of September 11, Southwest was able to continue to hold strong. Southwest airline continues to maintain steady sales as much of the industry was affected by changes in laws/regulations and competition entering the market. In the following report there is a brief introduction to Southwest Airlines and their strategy and then what, if anything, they need to do or not do to remain at the top and competitive in the airline industry.
However; the global financial meltdown and corporate CEO scandals of 2008 to 2010, have forced many corporate boards and stock-holders to shift from their antiquated CEO candidacy paradigms to a more up to date criterion which now places CFOs as front runners within the selection process. The past several years and as late as 2013 have seen several well-known corporations handing over the reins to their future financial well-being to former CFOs: * Indra Nooyi: * Education: B.S. from Madras Christian College; MBA from the Indian Institute of Management in Calcutta; Masters of Public and Private Management from Yale University. * Background: Mrs. Nooyi’s career began in the British textile company Tootal in India. She began her career with Pepsico in 1994 as the chief strategist.
I’ve read numerous stories about big companies like Wall-Mart treating their employees unfairly, for example on black Friday they made their employees come into work at 12:00 am Thanksgiving night. The reason they did this is so they could make more money, because they knew people would be shopping on Black Friday. However, Ben & Jerry’s proved that big companies can be very profitable and by being ethical they helped out a lot of people. Then when they joined up with Greyston Bakery they could make a lot more flavors and also helped Greyston Bakery with their business and that created more jobs at the bakery. This business strategy worked very well for these companies, however that’s not always the case for all businesses.
The Power of Goal Setting Where did the concept of goal setting come from? Why is Goal setting important to be successful? Will goal setting allow you to have a better outcome? What is the best way to create an action plan for your goal? What are some problems that goal setting can cause?
You’ll work in teams of 5 people in a group (max. 5 groups), to address three ethical dilemmas involving Wal-Mart, the world’s largest company. Before meeting as a group, every team member should go to theBusinessWeek Web site (http://www.businessweek.com/magazine/content/03_40/b3852001_mz001.htm) and read “Is Wal-Mart Too Powerful?” The article discusses Wal-Mart’s industry dominance and advances arguments for why the company is both admired and criticized. Your team should then get together to: 1. Define the problem and collect the relevant facts.