Vision & Mission 5PROPOSED VISIONAt JetBlue our vision is to be the best regional air carrier by providing low-fare, low-cost, enjoyable and safe flight experiences to our passengers. • 6. Vision & Mission 6Proposed Mission StatementsJet Blue’s mission is to be the leading low-fare, low-cost passengerairline offering high quality customer service to underservedmarkets and customers who are looking for the best value in theirflight. We have the newest most advanced planes that are reliable,safe, fuel efficient, utilizing advanced technologies, and unique
They are based out of New York City with flights going to 21 cities in the U.S and Puerto Rico. Problem Statement: JetBlue’s main purpose is to provide outstanding customer service than all other airlines. They believe giving customers exactly what they wanted in the form of an innovative product delivered by friendly crewmembers who believed in service. David Neeleman founded that customers were being treated inhuman by being provide smaller seats, unfriendly employees and overworked planes. So he created an airline that had luxury for passengers at a low price with friendly employees who would treat customers like family.
Mature industry life cycle. The Bargaining Power of Buyers: Medium to High - Internet gives the power to the customers to search for the low fares. - Leisure travelers who are not sensitive with the price and most of them are loyalty to the particular industry that offer the best service and offer the best flying experience. - There are many airlines in the market that offers the same flying experience in the low-price. Bargaining Power of Suppliers: High - Boeing and Airbus are the only two suppliers of
United Airlines On the surface the Wall Street Journal (WSJ) report sounds very impressive. As if the homework done and the facts and figures provided show they know more about the airline and their business than possibly the airline itself knows. I think the WSJ may have a few good points about the cost of the flights from San Francisco to Washington, D.C. But they can not possibly know everything that goes into how and why and airline provides flights to certain segment of customers. For an airline to simply apply a percentage or portion of the costs of airport fees, baggage handlers, ticket agents and building charges to each flight to cover the costs of sunk or overhead costs would most likely eliminate 60 to 70 percent of the flights they provide.
Not to mention, the startup of some discount airlines such as Southwest has hurt the major airline companies even more. There are numerous strong competitors that offer similar services, with many using the same routes as Southwest. There are approximately 28,000 commercial air flights every day, keeping the airline travel market very saturated. With the high number of flights and number of routes
Presently, gas prices have dropped. However, the airlines continue to pass along the fees to its passengers to increase revenue. Clearly, the fees that began originally in response to fuel prices continue to be part of the revenue generating strategies of airlines. (2) Shortage of Pilots: As baby boomers retire by the thousands, the airline industry is experiencing a shortage of pilots. Before becoming captains, pilots must earn sufficient fly hours.
JetBlue has an economy of scale for cost on a seat per mile basis, even surpassing Southwest airlines. Southwest’s cost per seat/mile is 6.53 and JetBlue is now at 6.08. JetBlue has a cost advantage because its competitors cannot match their low costs of seats/mile basis. JetBlue prides them-self in keeping their flights on time and
The cheapest way to travel around the world. Write now Article Tools by James Johnson The cheapest way to travel around the world is to get paid for traveling around the world, and there are several ways to do that. To start with, there are always airline companies looking for employees will to travel. If you have the right qualifications and can pass their entrance requirements, you can get a job that requires you to travel. Grant you there are few airlines that go all the way around the globe, but they will usually have exchange programs with sister airlines and you can go any where.
Southwest’s traditional pricing strategy has been the choice of buying cheap airplane tickets for just basic transportation services, without any extra service, such as meals. This pricing strategy was so successful throughout the airline’s first three decades because their strategy was the complete opposite of competitors. The airline did not serve major airports, but second-tier destinations where the costs were lower. They only served snacks on the flights, and employees were offered a profit sharing plan in place of a retirement plan. All of these elements helped cut costs and make Southwest profitable every year since its founding.
2) PRICE- Southwest Airlines is known for its low cost offerings. It is the cost leader in the market. The Comparitive study between Southwest Airlines & Jetblue is shown in the table Cost Unaccompanied Minor fees Ticket Change Fees Booking Phone(in phone) Booking Phone(in person) First Bag Fee Second Bag Fee Third Bag Fee Pet fee Cancellation fee Same Standby fee jetblue $85.0 $100.0 $15.0 $0.0 $0.0 $30.0 $75.0 $100.0 $100.0 $100.0 southwest $50.0 $0.0 $0.0 $0.0 $0.0 $0.0 $50.0 $75.0 $0.0 $0.0 Jetblue shares second highest market share in the market of USA. • Unaccompanied Minor fees- In airline policy an unaccompanied minor is an airline passenger aged between 5 and 14 years old, who