1. What is Walt Disney Company’s corporate strategy? Walt Disney’s Strategy is comprised of three main components: 1) creating high-quality family content, 2) exploiting technological innovations to make entertainment experiences more memorable, and 3) international expansion 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? The industries represented in Disney’s business portfolio, in my opinion, are strong and growing.
Although I feel it is great to stick to your core values, as a company, sometimes you have to go against those in order to remain profitable, especially if your profit goals are very high. According to the case, Eisner needs someone like Wells, who will handle more of the business aspect of the company to free Eisner and allow him “to do what he does best-think creatively about everything from movies to international theme parks.” One of the reasons Disney has been successful for so long is due to its creativity. Disney’s ability to continue to release blockbuster hits is unheard of within the industry. According to the case, beginning with the movie Down and Out in Beverly Hills, the next 27 of Disney’s 33 movies were profitable. Comparing this to the industry where nearly 60% of all movies lost money, this is amazing.
Walt Disney embraces each person involved and believes these same people are in charge of promoting the organization’s center value. Walt Disney has made an assurance that set principles will assist in guaranteeing their values are mirrored in every facet of its business functions, growth, and development. Adjacent to culture, is the organization’s aptitude to communicate; this has also contributed greatly to its success from the first day the company was founded. The culture, which has been portrayed through Walt Disney molds cheerful and contented cast members as the organization promotes the idea that prevalent communication fosters content personnel. This signifies that communication is determined by the culture of a company where, if respect, motivation, and hard work are instilled than company communications and overall performance improves.
Organizing Paper Jennifer Howell October 24, 2010 MGT/330 Richard Rignall Organizing Paper In this paper the evaluating function of management for “Disneyland” in the areas of human resources and knowledge will be discussed. The effectiveness and efficiency in the management function in the areas of human resources and technology are excellent. Examples have been listed in the paper to support these beliefs. Human Resources Human resources deal with many different specialized sections within Disneyland to keep the company running successfully. Human resources hires people with the appropriate skills to fill each specialized area.
The company hires highly qualified people with the goal of making customers happy. These friendly employees create repeat customers to its entertainment world that makes the company most successful in the corporate world. The team presents corporate culture of Walt Disney Co. and discusses the organization’s mission, values and promotional material that helped the organization to become one of the fortune 100 companies in the corporate world. The company operates as a diversified entertainment company in TV, Radio, Internet, parks, resorts and travels. The paper discusses various organizational behavior concepts applied within the company to become a powerful entertainment company in the world including how it motivates employees, encourages team dynamics and training to new employees.
Many alcohol advertisements are placed in different types of media that are popular among adolescent.” They spend billions of dollars in developing an advertisement to capture the publics’ eye, especially the young adolescents. The alcohol industry target a specific group mainly teenagers, but they don’t realize is that all of the colorful effects, the music, and the atmosphere of fun and excitement makes the teenagers want to take a shot or two. At John Hopkins University made a estimate, “the likely effects of several alcohol policies on youth drinking behavior in the U.S. population concluded that a complete ban on alcohol advertising would be the most effective, resulting in 7,609 fewer deaths from harmful drinking and a 16.4% drop in alcohol-related life-years lost.” Banning alcohol commercials can affect the life of young adolescents and adults by not having the influence or the temptation in front of you will decrease the amount of drinking in teens. Commercials have a lot of power over a person’s judgment persuading them to act like different
Wells Fargo mission and vision statement is understandable. However, to add clarity to the vision to reach a wider variety of individuals, included should be that the company will build a lasting rapport with customers and diligently works to help all customers’ succeed financially. Wells Fargo develops the best people; know the numbers, and most of all know the clients. Wells Fargo mission and vision statement will assist the company in reaching its desired outcome by continuously putting their customers first. Knowing what the customer’s needs even if the customer does not know will help the company succeed.
Walt Disney Imagineering Some of the challenges Disney faced when entering the global market was language, cultural differences, political challenges and foreign currency. Disney created its Imagineering team to be visionaries for the company and to assist with breaking through those barriers they encounter. Disney’s goal was to penetrate the global market while “preserving its fundamental message and still catering to the wildly varying taste of different world cultures” (Nickels, McHugh, McHugh, n.d.). Their three strategic priorities are: creativity and innovation, application of technology, and global expansion. Since the United States is only 5% of the total world population, Disney understood the importance in global expansion and entering new markets.
CPM “Competitive profile matrix” is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix shows the clear picture to the firm about their strong points and weak points relative to their competitors. The CPM score is measured on basis of critical success factors, each factor is measured in same scale mean the weight remain same for every firm only rating varies. The best thing about CPM that it includes your firm and also facilitates to add other competitors make easier the comparative analysis. After doing the research I found that Walt Disney three competitors are listed below: • Time Warner Inc. • CBS Corporation • News Corporation Competitive Analysis Disney is involved in many different industries each of which possess many different competitors.
One of my recommendations would be to expand the park since this is one of the biggest complaints heard from visitors of Hong Kong Disney. Hong Kong Disney can also establish a better relationship with travel agencies. Travel agencies are a valuable resource and if the relationships are cultivated properly this could prove to be very lucrative for HKD. HKD could offer better commission and incentives for ticket sales and