Disney Case Study

862 Words4 Pages
1. What is Walt Disney Company’s corporate strategy? Walt Disney’s Strategy is comprised of three main components: 1) creating high-quality family content, 2) exploiting technological innovations to make entertainment experiences more memorable, and 3) international expansion 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? The industries represented in Disney’s business portfolio, in my opinion, are strong and growing. Media networks, entertainment, and interactive media are all categories that are booming in today’s technological age, and in the future, as technological advances and the need and demand for them, these industries will only continue to growing. The promise of these industries makes Disney’s business portfolio very attractive. 3. What is your assessment of the competitive strength of Walt Disney Company’s different business units? Disney’s business units are at the top of the game as they continually acquire new companies that help them increase their renown and profits, these companies include Pixar and Marvel as well as many others. These are strong business moves by Disney as they not only acquire business that further their current strengths, but also acquire companies that give the access the products they may not have had before. Overall, I believe Disney has placed themselves in the spot of a top competitor. 4. What does a 9-cell industry attractiveness/business strength matrix displaying Walt Disney Company’s business units look like? | | Business Strength | | | Strong | Medium | Weak | Market Attractiveness | High | Protect Positions * Studio Entertainment | Invest to Build * Parks and Resorts | Build Selectively * I * nteractive Media | | Medium | Build Selectively * Media Networks | Manage for earnings * Consumer
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