Unit 3 - Introduction to Marketing P1,P2 & M1

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BTEC BUSINESS Assignment Brief Student Name | Isabel Tomas | Email Address | Isabeltomas@hotmail.co.uk | Programme Title: | BTEC Level 3 90 Credit Point Extended Diploma | Unit Number/Title: | Unit 3 – Business Marketing | Title of Assignment: | Task 1 - Introduction to marketing | Assignment Internally Verified by: | | Date: | Tutor Name: | | Issue Date: | | Submission Date: | 23/02/15 | Re-submission date | | | Targeted Criteria Within This Assignment | Criteria | | | | | | | | | | | | | | Task No. | | | | | | | | | | | | | | Met | | | | | | | | | | | | | | | | | | | | | | | | | | | | Learner declarationI certify that the evidence submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.Learner signature: Isabel Tomas Date: 23/02/15 | Contents Page * Introduction – Page 3 * P1 Tesco marketing techniques – Pages 3 - 12 * P1 – Topshop Marketing techniques – Pages 13 - 17 * P2 – Limitations and regulations – Pages 18- 32 * M1 – Comparing similarities and differences – Pages 32 - 34 * Conclusion - Page 35 * Bibliography – Pages 36 - 37 This report will describe the marketing techniques used to market products by two large organisations, Tesco and Topshop it will include strategies such as Growth strategies, Ansoff’s Matrix and survival strategies. Next the report will then compare and contrast the marketing techniques used in marketing products and services in the two organisations. The report will go into more depth by evaluating the effectiveness of the use of techniques in marketing products from one chosen organisation. The report will then describe the limitations and constraints of marketing.

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