The Smart Car

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1. Position 2. 对比四款车:消费群体 3. 总结:target不同,所以smart是上市并不晚 Case Study- The Smart Car 3. The Smart Car’s positioning? The Smart Car is a new type of environmentally friendly vehicles, which have the concept of micro urban car instead of walking. The target of the Smart Car market focuses on the customers who are willing to purchase the Smart Car at their interest. The customers of Smart Car then have high income and are able to be outpaces persons who help saves environment. * Small size: cute, different and easy to park * The appearance of individual character is dye-in-the-wood * Cost basis: it is almost 50% lower than it used to be. * More fuel efficient than the existing cars * Concept of living a flexible, agile life. * Customers who have urban life * Customers who have high income * Customers who are willing to buy the Smart Car that can present them as the environmentally friendly persons 5. Are these models targeting the same consumers as the Smart? (Honda Element, Scion IQ, Kia Soul and Fiat 500) Not really. The preference of customers is different, such as car’s price, space, brand, design, performance, power system, etc. The target customers of Scion IQ are a new generation of urban youth who dare to try new things. Scion iQ 微型车 最新报价: $15665 品牌:丰田 
油箱容积:50L
 油耗:6.4L/100km
 车声尺寸:2,985 mm ×1,680×1,500 (mm)
 乘坐空间:4 seats
 The iQ will target the young consumer who is “a city dweller” who doesn’t need more car than necessary”. The target customers of Honda Element are many young men who pursue vigor. Features of Element are high car body, big space and the former face is straightforward, tow doors, etc. 这是一款集轿车的舒适性与SUV的空间的多功能车,车门采用了对开式,十分方便人员出入及装载货物。 属于紧凑型。车友评出:十款最丑陋汽车 最新报价:30w-40w (已下市) 品牌:本田element 油箱容积:33L
 油耗:18.0L/100km 车型尺寸: 长:4300mm 宽:1816mm 高:1788mm 乘坐空间:4 seats The target

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