The Impact of Competitiveness on the Quality of Life

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The Impact of Competitiveness on the Quality of Life The evolution of highly competitive global markets has increased the quality of goods and services available to consumers. As a result organizations are continually faced with an ever increasing push to gain competitive advantage. Organizations have to establish what the mission, values and purpose of its existence is going to be and what will make the organization stand out for both its employees and customer. Goods and services are crossing borders more efficiently and seamlessly than ever before and rapid developments in computing, technologies and global economies have created greater competition and greater employment opportunities for highly qualified individuals. As defined by Artto (as cited in Ulengin et. al., 2011 ), a nation’s competitive advantage is “the degree to which a nation can, under free and fair market conditions, produce goods and services that meet the test of international markets while simultaneously expanding the real incomes of its citizens.” Having competitive advantage is to utilize different skills sets at different levels, developing strong unique internal social relationships and remaining current in new developments. Investing in human capital and using motivators is believed to reduce costs, increase performance and provide competitive advantage over organizations who do not acquire the best people. To have a sustainable competitive advantage an organization must have resources which are rare, valuable, inimitable and non-substitutable, concepts potentially found in acquiring and retaining highly qualified and highly motivated employees (Wright, Dunford, Snell, 2001, p. 703). The “knowledge and skills are critical to an organization’s performance and individuals become key organizational resources essential for adaptability and flexibility” (Lawler III, 1994, p.5). The

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