What other factors need to be considered? Benefits: Woodmere and HomeHelp can earn many benefits from this proposal. As I mentioned above, both companies are more likely to respond faster to customer’s demand, and reduce inventory carrying cost. HomeHelp will have the ability to expand their business and reach more customers. In short term, HomeHelp can immediately meet the demand of Propartners by reducing delay
Another thought Jeff should consider is choose between whether to take facility with excess capacity or one with the potential for expansion. Below my calculation shows larger facility is more profitable: Jeff should give greater priority immediately; various factors will be analyzed through the decision tree analysis. Jeff would have to choose between whether to take facility with excess capacity or one with the potential for expansion. At decision point one above, if he takes the location with excess capacity, the expected value of this decision will be: he has to do some analysis, market research and look at all the factors which will impact the business and what is convenient for his customer as well. Market research and look at all the factors which will impact the business and what is convenient for his customer as well.
The economic benefits of high customer loyalty are measurable. When you consistently deliver superior value and win customer loyalty, market share, revenues and profitability all go up, and the cost of acquiring new customers goes down. A clear and structured new customer induction scheme will boost customer loyalty and retention, increase the frequency of purchase and raise the dollar value of each transaction and increase referrals. Customer induction schemes are a vital step in business growth as they deliver higher yielding customers and drive up profits by reducing the need to spend money attracting new customers. It is very much about long term retention marketing and is purely created through exemplary customer
Based on the problems with inventory, customer satisfaction, efficiency and lost sales the project has the potential to be feasible. Economically, operationally and technically this project can be beneficial because it will increase sales (economic), it will help to provide a better functioning staff (operational) and with an accurate point-of-sale system it will bring the business up to date technically. As far as a
The company policy of Caphalon is that of offering a qualified sales force and giving the consumer a high level of service. Newell could exploit this capacity to protect its share on the market from low cost competitors. As for manufacturing, Newell has the necessary know-how and by buying Caphalon there would be an increase of economy of scope and a value chain sharing. Newell in fact already owns a line of high level products sold
Your goal for the Hubspot case is to recommend how Hubspot should go about moving from a mass marketing strategy to a more targeted one. First, see if you can put together a marketing funnel for Hubspot based on the data in Exhibit 1 in the case. What’s the conversion rate for each node in their marketing funnel? What does this funnel suggest about the relative effectiveness of inbound vs. outbound marketing? Should Hubspot add more outbound marketing despite their philosophical concerns?
A justification of whether or not a push or pull strategy will be used was explained in detail. How the distribution strategy fits the product / service, target market, and overall marketing strategy for the company was also discussed. Introduction Global branding aids to improve boundaries by driving down unit costs through economies of scale associated by examining agencies, ad copies, and marketing messages. Brands streamline decisions for consumers, who are demanding, more skeptical; and face a wider array of choices in a progressively cluttered world. By maintaining a reliable and consistent brand image, Clear-Springs, Inc. reduces consumer confusion and reinforces the message in a cluttered market.
What changes, if any, should be initiated to address the critical issue(s)? The high level of dissatisfaction customers have with the order information process could be reduced with the implementation of the total quality management philosophy. TCM includes top management commitment and support, a maintained customer focus in product, service and process performance, integrated operations within and between organizations, as well as commitment to continuous improvement. Dealing with industry over capacity WCC is already getting into specialized products that will help to stand them apart to confront the issue of over capacity. It is still important however that they streamline and perfect processes to lower cost and raise overall customer satisfaction.
The Wallingford Bowling Center Case Summary: The owners of the Wallingford Bowling Center wish to increase the profitability of their organization. With a prime location and exemplary facilities, the owners believe the company is capable of producing a larger return on investment to them. They are in the process of conducting a thorough study of the organization (as well as the industry and their competitors) in search of methods to increase the organization’s bottom line profit margin. Case Discussion Questions: 1. Apply the decision-making process described in the chapter to this case.
Some good ideas for retailers to consider after reading this case are, repositioning old images, continuing to target the youth market, and creating a life cycle of retailing whereas, when a customer outgrows a particular brand, you have another brand for the consumer to grow into. There are also many ways that our ever-advancing technology can be incorporated into retailing to aid companies in increasing revenues. All of these strategies are good starting points for soft line specialty store retailers to consider when planning strategies 2. What are the positive implications of this case with respect to the use of leased departments in department stores? Answer: Because of the fact that soft goods are continuing to decline in the way of specialty stores, more and more people are finding what they need from the department stores.