The Great Italian Food Company

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The Great Italian Food Company (GIFC) is a small company that has a motivated team of family members and friends that are looking to expand their business. Using the six step process of strategic management GIFC will be able to formulate and apply a plan to be a profitable Italian restaurant chain (Brasfield, 2013). The GIFC Board of Directors will need to establish their mission, vision, and goals as a first step to developing a strategy for the future of the company. The mission statement should be short, one sentence at most, but well-defined in order for it to be achievable. For example their mission statement could be “To provide authentic and great tasting food at in a clean, friendly and convenient environment.” Next they will need a vision statement that will provide them a future destination for the company. A sample vision statement could be “To be the best Italian restaurant in the region, provide our customers the most authentic Italian food in an Italian style family oriented atmosphere at a practical price.” After the mission and vision statements are established, GIFC can develop the strategic goals, which are based off of the statements. Each one of the children has a goal that could, for the most part, be derived from the mission and vision statements. This first step is the most important as it will be the board and all employees a foundation to conduct its operations as well as a sense of purpose for their work. The next two steps can be done concurrently to gather the appropriate information for the strategic management process. GIFC will need to conduct an analysis of internal strengths and weaknesses and an analysis of external opportunities and threats. The internal analysis will provide GIFC insight of strengths and weaknesses in its organization, that are with their control, in five key areas; financial, marketing, operations,

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