Sandwich Blitz, Inc. Sandwich Blitz, Inc. is a small growing specialty sandwich shop chain in a large metropolitan area. The business is owned by Dalman Smith, who is the President and Chief Executive Officer (CEO) and Lei Lee who is the Vice-President and Chief Financial Officer (CFO). The company currently operates eight free-standing sandwich and beverage shops located near three universities, one hospital, and four high-traffic office complexes in the metropolitan area. The firm serves mostly upscale breakfast and lunch customers and specializes in organically grown food ingredients and health-conscious beverages.
At the end of 2010, Subway restaurants surpassed McDonald’s restaurant with 33,749 restaurants across the globe. The first Jimmy John’s opened in a garage in Charleston, Illinois on January 13, 1983 with used equipment and no menu or outdoor advertisement – selling four kinds of sandwiches and twenty-five cent Cokes. After giving samples around town, the business began to thrive. In April 1985, Liautaud bought out his father’s interest in the business, becoming sole owner. He opened his second store in Macomb, Illinois.
According to their official site “Panera Bread serves fresh baked, handcrafted artisan breads, sweet and savory baked goods, hand-tossed salads, wholesome soups, and signature sandwiches in a distinctly warm and welcoming environment. Panera Bread is committed to using high quality ingredients in the food they offer and making a lasting contribution to the neighborhoods in which their customers and employees live and work through programs like Operation Dough-Nation”. Therefore, the unique menu offerings itself is the one of the major success factors of the Panera Bread. II. Situational Analysis A.
Also, one must determine what other competitors are doing, or planning to do, and take that into account as well. The business must critically examine other factors that could have either positive or negative effects. The Caribbean Delight Restaurant will be located in the Hampton Roads area in Virginia. The business will operate as an elegant, large-sized dining-in and take-out entity serving delicious healthy Caribbean cuisines. The restaurant chefs will focus on producing healthy dishes, recognizing the trend within the restaurant industry for the demand for healthy cuisine.
In order for Gardenburger to achieve this level of brand awareness, it would be in their best interest to bring its product into the mainstream consumer marketplace. This would enable them to compete in all key distribution channels. GB sells its products at a higher price due to the fact they use higher quality ingredients, which deems it a “premium” product. BG is not trying to have their veggie burgers taste like meat, but have its own unique flavor. As a result, GB is committed in their approach in trying to encourage and promote a healthy lifestyle for the world and advocate the benefits of meatless eating to aid in sustaining the integrity of our world.
Amy ended up with what she can manage to pay for which was a very small 650 square foot store front in Manhattan. As Amy began to expand on her sales and her popularity grew, it was hard to expand her staff because her work space was only getting smaller. It was impossible to add more equipment or people as this became a threat to customers. 6) The characteristics of the industry that the company is in is highly competitive. The industry is changing over time by the way bread is made.
Panera’s strategic approach to keep customers coming is; providing distinctive menu, signature café design, inviting ambience, operating systems, and unit location strategy. Panera Bread’s growth strategy was to capitalize on Panera’s market potential by opening both company-owned and franchised Panera Bread location as fast as was prudent. Competitive Strategy - Competitive approach; Panera Bread is doing Broad Differentiation Strategy. Panera Bread’s competitive strategy is providing quick service meal and a more aesthetically pleasing dining experience than that offered by traditional fast food restaurant to its’ targets. Providing better products in better environment with great service is Panera Bread’s competitive advantage.
The final key factor is Ingredient Transparency. As we know, Chipotle is intent upon serving food with integrity. The burrito maker has been working with its supply chain to ensure that each ingredient the company offers is of upstanding quality. Two of Chipotle’s greatest internal strengths essentially relate to each another. These consist of the company’s commitment to providing healthy food options combined with strong supplier
According to Pearce and Robinson (2011) by thoroughly developing and exploiting its expertise in a narrowly defined competitive arena, the company achieves superiority over competitors that try to master a greater number of product and market combinations. As stated in their Declaration of Interdependence: “Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We continually experiment and innovate in order to raise our retail standards”(Whole Foods Market, 2012). Through identified niche markets, WFM can leverage some of their customary strong points by recognizing innovated uses for current goods using market penetration.
I feel the fundamental rule to establish and advance in a self-owned/motivated business is to have passion, desire, belief, and knowledge of the business. The outcome of Kathy’s business is her natural vision, creativity, and unique innovation of gourmet fine food and products, which she wanted to serve people, as well provide all the gourmet food needs at one-stop shop rather than having the customers to trip at several stores for culinary needs. This shows her moral responsibility to serve people under one roof. Her approach is close with my thinking of guiding by desire in accord with standards of right and