Tesla Strategic Management

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Strategic Management Final report assignment Strategic Management Final report assignment TESLA Executive Summary Tesla Motors was founded in 2003 by Elon Musk and JB Straubel and is now a popular company that sells only very high-end electric cars. In 2006 the company launched the production of the first electric sports car, the Roadster, which eventually sold 2,250 vehicles. Creating Tesla Motors, Elon Musk’s goal was to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. The initial product of Tesla Motors was a high performance electric sports car called the Tesla Roadster. Tesla was off to a great start in 2013 and has its first profitable quarter selling 10,500 of its second model, the Model S cars (starting price about $70,000) and is expanding in Europe. The long-term plan of Tesla is to build a wide range of models, including affordably priced family cars. Today Elon Musk wants to go further and build a lower end mass production of electric car to sell affordable car as well. According to the “Secret Tesla Motors Master Plan”, his goal is to build sports car, use that money to build an affordable car and use that money to build an even more affordable car. The question is, how to get there and become a mass car retailer? We will first analyze the current situation of the company and the market to be clearer on where the company should go now and how to get there. In order to grow and expand, Tesla Motors should: 1. Expand the infrastructure 2. Invest in R&D to develop new models and technology 3. Invest in marketing & education 4. Expand to mass market 5. Keep developing join venture 6. International expansion 7. Introduce leasing I. Where are we now We will start by considering the

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