Ford and the World Automobile Industry in 2012 Case Analysis

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Ford Motor Company not only survived the financial crisis of 2008/2009, which had pushed General Motors and Chrysler into bankruptcy, but also emerged as a robustly competitive member of the world’s leading auto producers. However, Ford’s ability to sustain its strong financial performance depends critically on the state of the world’s automobile industry (Grant). Synopsis of the Case For decades, through the boom and bust years of the 20th century, the American automotive industry had an immense impact on the domestic economy. The number of new cars sold annually was a reliable indicator of the nation's economic health. (Davis) Relevant Factual Information about the Problem or Decision the Organization Faced The collapse in industry profitability in 2007–2009 and the bankruptcies of General Motors and Chrysler were not simply consequences of the financial crisis. They also reflected the massive structural problems of the industry—most notably, too many firms with too much capacity chasing too little demand. The catastrophic decline in industry revenues and profits in 2008 promised a major industry restructuring. (Grant) Explanation of Relevant Concepts, Theories and Applications Derived from Course Materials A SWOT analysis can work to generate effective solution for Ford and the auto industry: Strengths Strong position in US market. Ford is the second largest automaker in US, the second largest vehicle market in the world. Ford has great reputation in its home market and strong commercial vehicle sales that are the most profitable Ford’s vehicles. ECOnetic initiative. Ford’s ECOnetic initiative is an effort to produce highly fuel-efficient engines by improving existing engines rather than new hybrid engines. The result of this initiative is the Ford Fiesta, currently the lowest emitting mass-produced car in Europe and Ford Focus ECOnetic that has better

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