Vehicle manufacturers are able to increase revenue with the sales of hybrids while increasing production to keep up with the demand. How this translates to a rental car company is as an additional source to supply the demand for these fuel efficient cars. Background Lotus Car Rental Corporation is looking into the feasibility of adding alternative fuel vehicles to the rental fleet. Currently, Lotus offers a wide range of vehicles for rental but is wondering if a demand for more fuel efficient vehicles as rental cars exist. Lotus Rental Car wants to reduce expenses and increase their consumer base by adding new fuel efficient and alternative fuel vehicles to the Lotus fleet if these measures would be profitable.
Tesla, Inc. Address: 3500 Deer Creek Road, Palo Alto, CA 94304 Website: https://www.tesla.com/ Sector: Consumer Goods Industry: Auto Manufacturers Stock: TSLA (NASDAQ) Employees: 17,782 Age: 14 years Mission: Tesla’s mission is to accelerate the world’s transition to sustainable energy. Vision: Tesla was founded to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Values: Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better. Key Executives Elon Musk (CEO, Product Architect, Chairman, and Co-Founder): Elon Musk is a South African born Canadian American business magnate,
Assignment 4.1 Model T Henry Ford has become an icon of American society. His dream was to build a car for the masses during a time when cars were a luxury only available for the wealthy. Ford created the Model T in 1908, igniting a revolution in America that changed manufacturing, transportation, and everyday life for the common man. When Ford first began producing the Model T, they were individually constructed by hand and took over twelve hours to complete. In order to make automobiles more accessible, Ford developed a way to automate the manufacturing process by using an assembly line to construct parts and assemble the chassis, thus lowering the price and highly increasing the efficiency.
This group of consumer not only bought the cars, but also exploited more utilities of the car unexpectedly. Thus the Prius benefited from the first group of consumer and gained the reputation. Then Toyota made countless improvements in the second-generation Prius including better looking, more fuel efficiency, more room and luxury equipments. Apparently, the second-generation Prius successfully made all types of consumers to be interested like people who pay attention to the environmental protection. Therefore the Prius had been consolidating its status as the dominant green car in the world, even the other green car with the different brand nameplates as BMW could not exceed it.
This means there are a lot of parts, which aren’t from the maker of the vehicle that you can buy to enhance your car. No matter which car I buy, I plan on buying performance parts for the vehicle. Your car can never be too fast. Since the Altima just came out, it doesn’t have a big market yet but the performance market is growing at an exponential rate. Also, the Altima is the replacement for the Sentra, which had a very large after market.
The Dodge Durango is a SUV that has an option of getting a motor 360 horsepower. They are trying to pull you into buying the vehicle that is aiming for the people who have a family, and still want a vehicle that can fit everyone and still have some power to have fun. The 360 horsepower is only for the v8 engine. You can get a v6 but they want you to spend more money on a v8 so that they can earn more
Porsche must sell 5,773 units in order to break-even. Porsche advertisements must be consistent cross-country. Recommendation Porsche should create a marketing campaign targeting towards a high-income audience. This strategy aligns with Porsches existing marketing mix, and will generate the company additional revenues. Problem Jasmin Rawlinson, director of marketing at Porsche Canada, is creating her marketing plan for the year of 2010.
The breadth of this effort—across a range of vehicle types—is unique in the automotive industry. Of particular importance is using the same vehicle platforms for electrified vehicles as for conventionally fueled vehicles in Ford’s global strategy. Infrastructure development is a key element in the success of plug-in hybrid and battery electric vehicles. To this end, Ford is developing home-charging systems and communication networks that will enable drivers to find recharging stations. Business Economics (2011) 46, 167–170.
They also invest a lot in the R&D department. Customer loyalty is HD’s strongest competitive advantage. 80% of the people who have an Harley & wént to buy an another motorcycle will buy an Harley again. As the figures of market share have showed, the expansion of HD is one, maybe the biggest challenge for the future. The female market is on the good way in the US but the development of the European & more specially the Asian market will asked to the management of HD to be innovative & creative.
The idea of working on and figuring out how the different vehicle’s engines work and how the engines are put together, fascinates me, and provides a great sense of interest into being able to one day design and build vehicles for people to drive. The College of Business (2010) states that, “Automotive engineers are the people who design and make cars for the efficiency, convenience and safety of people who drive them. The creation of the different types of vehicles, the research, design and efforts of many engineers, particularly the automotive engineer goes into this process.” Vehicles are intriguing in the sounds of the motor and in how the different types of motors perform in each vehicle, depending on the horsepower and the driver behind the wheel. My interest extends from the design of vehicles, the engine and transmission, how the vehicles operate, and how far a driver is able to push the vehicles and to what limit. My interest is in all the modifications that an automotive engineer can do to enhance the speed and power of the motor, how to disassemble the motor, to reassembling it.