Ford Motor Company’s Future Innovation Ford Motor Company is considered one of the largest automobile makers throughout the world. This multinational and multimillion dollar company has expanded its production of truck, cars globally and is considered one of the largest financial contributors in marketing vehicles like Ford, Mercury, Lincoln, etc. This automaker is transforming some of the truck manufacture plants to make smaller and fuel efficient vehicles. This supports the consumer high demand for smaller and better fuel efficient cars. In 2010 Ford financial gains was very profitable something Ford did not anticipated to happened that soon.
The most recent battle was between the Camaro Z28, model year 1998-2002, and the Mustang GT, model year 1999-2004. The Camaro Z28 stopped production in 2002, while the current Mustang GT remains essentially unchanged since 1999 and in its last year of production for 2004. The Camaro Z28 holds the title for best “bang for the buck†sports car on the planet, but the more user-friendly and less brute Mustang GT proved better for the average consumer.
In 2009 Chevrolet came out with the 638-hp Corvette ZR1 which became the fastest and most powerful car in GM history. The Chevy Camaro is reborn after it was discontinued in 2002. After just four months it outsells the Ford Mustang. In 2011 the Chevy Volt, which was Chevys first electric car in history was debuted. Then on November 3, 2011 Chevrolet celebrates its 100th anniversary.
3.0 Basic situation of Geely's acquisition of Volvo Geely is China's top ten enterprises of automobile industry, entered the car in the field in 1997with the total assets of over 14000000000 yuan. For four consecutive years entering the Chinese automobile industry ten strong, it was named the first batch of "national innovative enterprises" and the first batch of "national automobile export base enterprise” Valvo, English name is Volvo, a famous Swedish car brand, the brand of car is the best car in the world. Volvo Car Corp is the largest car company. It is Sweden's largest industrial enterprise group, one of the world's 20 major automobile companies. Ford Motor Co acquired it founded in 1927 in 1999 to $6400000000.
Ford is the second largest automaker in US, the second largest vehicle market in the world. Ford has great reputation in its home market and strong commercial vehicle sales that are the most profitable Ford’s vehicles. ECOnetic initiative. Ford’s ECOnetic initiative is an effort to produce highly fuel-efficient engines by improving existing engines rather than new hybrid engines. The result of this initiative is the Ford Fiesta, currently the lowest emitting mass-produced car in Europe and Ford Focus ECOnetic that has better
American University of Beirut Case 3: Is Porsche Killing The Golden Goose? Question 1 : For Many decades, Porsche pursued a focused differentiation strategy. Using a clear strategic profile as a focused differentiator, Porsche was very successful and very profitable. More recently, the Porsche brand is repositioning itself from focused differentiation to broad differentiation by changing its competitive scope. What are the risks inherent in such strategic positioning?
Founded in 1976, Olympic Rent-A-Car has grown to be the 4th largest car rental company in USA. They have prided themselves as providing the lowest prices and offering a competitive customer loyalty program. Competitors of Olympic are Enterprise, Hertz and Avis. The competitors take up about 92% of the market, with Olympic earning 8%. In the rental car industry, airport business rentals bring in the largest amount of revenue at 9.6 billion dollars.
It’s a brand produced by an American corporation of General Motors. General Motors sells cars worldwide and offers a variety of cars, that range from compact car, sport utility, to sports cars. The 2014 Chevy Camaro Z/28 is one of the greatest sports car in the world. The Chevy Camaro
In the opening case, Hyundai and its affiliate Kia are the fast-growing carmakers in Korea because they have benefited from export-led growth. Hyundai sells 60 percent and Kia 80 percent of production in foreign markets, particularly the United States, where they have been gaining share recently. Hyundai and Kia use the foreign exchange market to convert the dollars it earns from selling cars in the United States into Korean won. Therefore, facing by the strong dollar against the weak won, Hyundai and Kia can price their cars below the prices of both domestic firms and the major Japanese companies, such as Toyota and Honda in the United States and European Union. Hyundai and Kia can use this low-price strategy to increase the foreign sales and earn the profit.
SWOT These analyze of the internal and external diagnostic of our brand and market aims at adapting the strategy regarding those two contexts. Internal diagnostic Strenghts Weaknesses VAG = largest car manufacturer in EU, 4th in the world Positive growth for Audi France Strong image among customers Pioneer of the “premuim” compact models A3 sportback is the 1st five doors car sporty as a coupé Innovative, modern, attractive Car matches with the new group strategy VAG dropped in sales in many markets Financial difficulties Social conflicts in the last few years External diagnostic Opportunities Threats Growing success of “niche” Manufacturers have to be attentive to cutomers needs “Premium” models should undergo a growth of 50% by 2010 The compact segment should grow by 20 % until 2010 Affected by the overall economic situation = unfavorable to vehicules sale Market has come to maturity General drop in car sales in EU Unfavorable exchange rate for European car markets Increase in raw material cost: gas is the most concrete example Competition between “Premium”models should probably be more and more intense Speed limit Environmental concerns may affect consumer decision making. Marketing strategy When we set up the strategy we have to think of: How are we going to make people know about the new car? How are we going to make them like the new car? How are we going to make them change their habits in order to make them buy the new car?