Tesco Strategy Management

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Introduction This coursework will analyse Tesco plc. Discussing its business strategy & critically evaluate their strategy management accounting tools. Tesco plc was founded by Jack Cohen in 1899; and launched its first store in London in 1929 (Tesco, 2010). Tesco is the largest food retailer in the United-Kingdom, operating around 2,318 stores (1,878 in the UK market), and the company is currently employing more than 330,000 people. For the year 2011, Tesco recorded revenues of £60,93 million and had a market capitalisation of £24,4 billion (Tesco annual report 2011) The structure of this paper is as follows; the first part is dedicated to Tesco plc current business strategy. The second part will focus on the different key factors embedded within Tesco's business environment. The third part will be dedicated to some strategic management accounting tools to implement their strategy in order to advance their competitiveness. The last part will be focused on the information needs of Tesco’s management to implement their strategy. (A) Identify and analyse Tesco’s current business strategy Tesco is one of the largest retailers in the world by revenues ($94,185 BILLION), just after Wal-Mart and Carrefour. Their goals are to improve value (Shareholder) and loyalty (Clubcard) for their customers. Tesco’s strategy in the UK market: i) Core UK Business Tesco has established supremacy in the United Kingdom; the keys’ factors of their success are characterized by the quality of their products, price and their strong relationship with their customers. ii) International strategy Tesco’s international expansion strategy has also been successful; they have stores in 14 countries across Europe (Czech Republic), Asia (China...), and North America (USA…). The

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