Strategic Management of Tesco

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特易购超市的战略管理:佩泰尔分析,波特的五力分析,关键成功因素,SWOT分析,价值链分析,Tesco的战略选择,核心竞争能力和文化网络。 Strategi c Management of TESCO supermarket: PESTEL analysis, Porter's 5 Forces analysis, Critical success factors, SWOT Analysis, VALUE CHAIN analysis, TESCO'S strategic options, Core Competences & Cultural Web. 我简介 I INTRODUCTION 食品和饮料零售界代表在英国规模最大的行业,为300多万人民在初级生产,制造和零售的就业机会。 The food and drink retail sector represents the largest industry in the UK, providing employment for over three million people in primary production, manufacturing and retailing. 2003年零售占9%的国内生产总值(Datamonitor公司,2003年)。 In 2003 retail accounted for 9% of gross domestic product (Datamonitor, 2003). 近年来英国超市受到更严格的供应商对他们的待遇尤其是自有品牌产品,但供应网络的发展战略已经在过去十年中的大部分超市战略的组成部分。 In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers, particularly of own-label products, yet the development of strategic supply networks has been an integral part of most supermarket strategies for the past decade. 该报告将提供以下的超市公司,特易购与外部环境分析的重点,洞察和公司的分析资源,能力和文化。 The report below provides an insight into the supermarket company, Tesco, with emphasis on its external environment analysis and company's analysis of resources, competence and culture. 两个未来的战略选择是建议在有关的资源基础的战略。 Two future strategic options are suggested in regards to the resources based strategies. 特易购是世界上最大的食品零售商之一,经营约2,318商店和超过326,000名员工。 Tesco is one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people. 该公司通过其子公司,Tesco.com的在线服务。 It provides online services through its subsidiary, 英国是该公司最大的市场,在按照四特,超市,地铁和快速横幅运作。 The UK is the company's largest market, where it operates under four banners of Extra, Superstore, Metro and Express. 该公司销售近40000食品,其中包括衣服和其他非食品产品线。 The company sells almost 40,000 food products, including clothing and other non-food lines. 该公司的自有品牌产品(50销售市场)是在三个层面,价值,正常和最佳。 The

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