The Lexus Car Manufacturing Industry Introduction Cultural and creative industry marketing involves all the artistic works both in ancient and recent business environments (Graham, 2005: 347). The car manufacturing industry has rapidly grown during the twenty-first century to meet the growing demand and population. During the twentieth century, there the car industry existed by was not much effective and productive due to lack of applying appropriate marketing skills and implementation of better strategies in the production process. Lack of appropriate marketing had led to low reported sales and hence reduced profit margins. This paper will deeply analyze the marketing strategies of Lexus Car manufacturing Company, which is located in the United States of America.
Tuesday, July 24, 12 TATA’S BACKGROUND Alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles to produce both Fiat and Tata cars and Fiat powertrains. In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes the Daimler and Lanchester brand names. Tata Motors has more than 250 dealerships in more than 195 cities Tuesday, July 24, 12 Q1. What strategic reasons could Tata Motors have for acquiring Jaguar Land Rover? Tuesday, July 24, 12 1.
Morgan Motor Case Study Analysis Introduction The automobile industry in which Morgan Motors finds itself is arguably the most competitive industry across the globe. The industries competitiveness has seen a lot of the major players move out of certain markets, merge with other industry players and acquire other smaller players in the industry in other to gain a competitive edge against the other. Deloitte (2009) report says, the key technological trends that will drive the industry in the coming years are advances in powertrain technology and the move to electric motors, the shift from mechanics to electronics, and what the report calls “low-tech mobility.” This latter term simply points to the huge potential market for low-cost, attractive, but extremely basic vehicles such as the Tata Nano in India, which comes without power steering. This is the vehicle type that will sell best to a rising lower-middle class consumer base with little disposable income. SWOT ANALYSIS OF MORGAN MOTOR Morgan Motors operates in the niche market of handmade sports cars targeting the upper rich class of individuals who like racing and classical designs.
The two companies are joined together through a cross-shareholding agreement. The structure was unique in the auto industry during the 1990s consolidation trend and later served as a model for General Motors and PSA Peugeot Citroën, PSA Peugeot Citroën and Mitsubishi, and Volkswagen and Suzuki, though the later combination failed.  The Alliance itself has broadened its scope substantially, forming additional partnerships with automakers including Germany's Daimler, China's Dongfeng Motor, and Russia's AvtoVAZ.  Corporate Structure and Strategy The Alliance is a strategic partnership based on the rationale that, due to substantial cross-shareholding investments, each company acts in the financial interest of the other—while maintaining individual brand identities and independent corporate cultures. Renault currently has a 44.4 percent stake in Nissan, and Nissan holds a 15 percent stake in Renault (non voting, givng Renault effective control.
The Brazil automobile industry is known for its low cost compact cars, buses and agricultural machinery. Brazil’s automobile industry continues to grow which has seen it become the fifth largest automobile industry in the world. Doing business in Brazil General Motors main focus and key drivers for success in Brazil is innovation, investment, technology and constantly updating and adapting strategies. They recognise that it is a necessity to change and adapt to sustain competitive advantage in Brazils automotive industry. In Brazil the automobile industry is highly competitive, with Volkswagen, Fiat, Ford and General Motors all competing for the top market share in the automobile industry.
Its brand lineup comprises its home brand Tata, as well as Jaguar and Land Rover and Daewoo Commercial Trucks. It also has cooperation with Fiat and builds the Tata Nano, marketed as the world’s cheapest passenger car at around $2,500 in its basic version in 2009. All emerging markets feature institutional voids. Tata Motors found that, in India, the market research providers are underdeveloped, and the dealer networks are underdeveloped too, so it is difficult for rural customers to travel to dealerships in urban centers. Also the consumer information providers are underdeveloped, vehicle service networks are underdeveloped, and there are limited sources of capital for target customers.
I will analyze its marketing strategy from Segmentation, Targeting, and Positioning. First, I want to analyze the segmentation of Jaguar’s marketing strategy. For demographic segmentation, affluent men who are forty to fifty years old can be Jaguar’s consumers. For geographic segmentation, China has become the biggest market for Jaguar. For psychographic segmentation, people with great taste in cars can be Jaguar’s consumers.
External and Internal Factors: Ford Motor Company University of Phoenix MGT-330 Management Theory, Practice, and Application Ronald Stirpe May 16, 2011 External and Internal Factors: Ford Motor Company Ford is one of the best-known brands in the automobile industry. According to ConsumerReports.org, when people are thinking of buying a new car, a Ford is the most common choice (ConsumerReports, 2011). This American-born company is the fourth largest automaker in the world and has met the demand of automobile drivers since 1903 (Bullard, 2009). Many of their achievements and much of their longevity can be accredited superior leadership and management strategies and techniques (Bullard, 2009). The four functions of management, planning, controlling, organizing, and leading, may seem like simple tasks, but how does Ford Motor Company master these tasks in light of the many external and internal factors that it faces daily?
 Weaknesses: • One car model does not fit all: the cost of production is increased because of the customization towards local needs  Opportunities: • Great potential for growth: Car ownership is a symbol of affluence in Indonesia. According to a study by the Boston Consulting Group, cars are mostly bought by people with a disposable income of over $7,500 a month. This segment currently represents 6.6% of the country’s population of 240 million implying around 15.8 million potential car buyers.  Threats: • Government policy changes might affect Toyota’s sales and production in
With increased GDP, per capita income and high ownership capacity several foreign companies coming in India led to a significant rise in the lifestyle of the people residing in country. Factors affecting demand for four wheelers have increased rapidly because of life standard of people. Income of people, Prices of the four wheelers, Price of fuel, Family size, Number of buyers, Price of other four wheelers, Future prices, Quality of the four wheelers manufactured by different four wheeler companies. Exports of four wheelers from India have emerged as one of the world's largest manufacturers of small cars. India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities