Starting a career in sales is more realistic than jumping to the management and distribution of some of the world’s most luxurious cars such as Bentley and Aston Martin. A well-organized and professional car salesman should be knowledgeable about the cars he or she is
1.) Analyze the buyer decision process of a traditional Porsche customer. The buyer decision process of a traditional Porsche customer is unique because they don’t go through all the five stages of the process. They skip most of the process and jump right into the purchase decision. Porsche customers do not need recognition, information search and evaluation of alternatives.
If we remember it was all about convincing SRK to endorse their product in the first case. LML roped in the same SRK to sell their products at the time when they were trying to push sales with their Freedom and CRD 100 models. They did not sell. Obviously the Hyundai success cannot be put down to SRK alone. GM, LML and Yamaha have been underperforming companies and none of the celebrities could do anything about it.
Zipcar Business Model Sharon R. Jones Grantham University Dr. William Reed- Instructor HPI 633 Knowledge, Learn and Enterprise System 13 August 2013 How might you apply Porter’s five force model to Zipcar business model? Porter’s five forces analysis is designed to provide a simple perspective for assessing and analyzing the competitive strength and position of any given company, namely for this lesson Zipcar. In reading the case work, I found that the competitive rivalry force for Zipcar is moderate to strong. Zipcar’s major competition stems from other rental car companies that provide similar services. Although, this is an issue for Zipcar, they have a competitive advantage over the competition due to the flexibility of the service that they provide and offer to the customers.
Alibaba 1) Analyze the buyer decision process of a traditional Porsche customer. The traditional Porsche customer, follow the first stage Need Recognition. Most of the traditional Porsche customer is a financially successful people, and who see themselves entrepreneurial. The need to show themselves with the right car and Porsche is like a piece of clothing to stand for. And the customer started information search for the right car, which is the challenging Porsche with the competent performance machine.
However, it is worth to mention that Zipcar had competitive advantage of providing flexible services and price policy to its members. ZipCar had positioned its service as fast speed, convenient and low-cost option to ownership and car rental business. Speed and convenience is Zipcar’s main focus. Whenever, the customer demands a car, they can go online or make a call to receive membership Zipcard first. Afterwards, members can make online reservation of a vehicle up to a year in advance or a few minutes prior to picking up the car.
The luxury auto industry’s health varies depending on factors including: a country’s economic stability, the percentage of high-income citizens of a country, and the specific company being examined. Honing in on one company’s success in one country will provide a basic understanding of the workings of a successful multi-billion dollar corporation. For the purposes of this paper, the BMW Group is researched relative to the company’s success in the United States. There are many reasons why it has maintained its successfulness throughout the years, and has become the leader in United States luxury cars. The superb management of the corporation, as well as the customer loyalty the BMW Group possesses is due to the competitive advantages the large company exercises.
Electric Cars: Way of the Future or Same Old Thing? Electric automobiles are being touted as the way of the future. Automobile manufacturers are promising consumers a cheaper and more environmentally friendly form of transportation. Looking past the glitz and glamour set by the manufacturers, one can see that the future they are promising is not much of an improvement at all. Filled with environmental consequences, hidden costs, and increased consumption, electric automobiles at this point in time do not benefit the environment.
Tesla’s Marketing Strategy It probably comes as no surprise, but Tesla does not follow a conventional approach to automobile marketing. The company does not employ a chief marketing officer. It does not work with a large ad agency. In fact, it maintains only a small in-house marketing department. Instead, Tesla focuses on creating an engaging, content-rich online experience for its followers, through its own website as well as social media.
Know that you know about the amazing bebfits of this great vehicle, make sure you turn some heads by finding the stunning hyundai elantra for sale on Auto Mart. With its award winning design and class leading fuel effciency, its easy to see why South Africans are choosing to drive a hyundai