Swot Analysis of at&T

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SWOT ANALYSIS OF ATNT: (Slide is at the end of doc) STRENGTHS: * Geographically diverse business Geographically diverse business and revenue should help shield the business from shocks in any one part of their business. Different countries or locations around the world have different characteristics. Those characteristics do not always match; therefore, a company can lower their risk by investing in part of the world with low correlations. The lower the risk, the better. This lowers risk and increases the value of the business over the long-term. … "Geographically Diverse Business" has a significant impact, so an analyst should put more weight into it. * iPhone exclusivity Having exclusive access to Apple's iPhone allows AT&T to obtain millions of new customers. These customers became familiar with AT&T's products and services. AT&T can use these exclusive licenses to keep those customers even after they lose this exclusive access. … "IPhone Exclusivity" has a significant impact, so an analyst should put more weight into it. "IPhone Exclusivity" will have a long-term positive impact on the this entity, which adds to its value. "IPhone Exclusivity" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. * Diverse products Diverse products and revenue should help shield the business from shocks in any one part of their business. Different products have different characteristics. Those characteristics do not always match; therefore, a company can lower their risk by investing in a business with low correlations with other products. This lowers risk and increases the value of the business over the long-term. WEAKNESS: * Company size "Company Size" will have a long-term negative impact on this entity, which subtracts from the entity's value. * Lack of emerging market exposure

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