Swot Analysis Mcnolad

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SWOT Analysis SWOT analysis is a tool for marketers use to assess an organization’s strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths and weaknesses are internal factors that can influence an organization’s ability to satisfy its target markets. Opportunities and threats are external factors that presented by the external environment to the organization. When an organization matches internal strengths to external opportunities, it creates competitive advantages in meeting the needs of its customers. In addition, companies should also act to convert internal weaknesses into strengths and external threats into opportunities. Strengths refer to competitive advantages or core competencies that give the organization an advantage in meeting the needs of its target markets. McDonald’s had a promotion that is McValue Lunch™ which that the price is cheaper than other fast food restaurants. Customers can buy the lunch meal with a cheaper price from 12 noon to 3p.m. everyday. Next, McDonald’s had provided free Wi-Fi zone. Therefore, customers can free online by using mobile phone or laptop after finish having their meal in McDonald’s. Moreover, many students like bring their laptop go to McDonald to do their assignments or play online games because can free online and charge their laptops until they are willing to leave. In addition, customers can refuse their drinks unlimited. They can refuse carbonated soft drinks, coffee and tea into the their own McDonald’s cups. Besides that, McDonald’s had provide delivery services. Customers can order through make a call to McDonald’s. It had no minimum order required and only RM3 will be charged for every delivery. Weaknesses refer to any limitations that a company faces in developing or implementing a marketing strategy. There have few weaknesses for McDonald’s. First, the fast food becomes not delicious

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