Strategic Analysis of Emirates Airline

3570 Words15 Pages
Abstract One of the fastest budding and promising long-haul airlines, in the world is Emirates Airlines. Emirates Airlines has proved to be one the world’s most profitable air transporters, according to the recent statistics. Since 2005 it has witnessed phenomenal increase in its revenue as well as in passenger volume. When the global airline industry was struggling to bear with the financial loss in the year 2005-2006, Emirates Airlines profits rose 48 percent to $637 million. Also, by the 2006 end, its volume of passengers increased to greater than 17.5 million, which is twice more than that of the year 2001. (Graham, Papatheodorou & Forsyth 2012) That it has grown in leaps and bounds over the past decade, can be easily estimated by the fact that Dubai International Airport is on the verge of expansion with the objective to accommodate ninety million passengers by 2018. Additionally, Emirates is expanding its fleet aggressively. The company has incorporated forty five new aircrafts in the last two years, out of which many are huge Airbus A380 planes. In 2014, it expects to take another twenty two aircrafts. (Barnard 2014) A major share of this success of the Airline has come from broader government and corporate strategies. (Graham, Papatheodorou & Forsyth 2012) This is a business report which includes a strategic analysis of Emirates Airline with the help of the right research and analysis tools. The aim of the analysis is to recommend one new area of organizational transformation for Emirates Airlines which will help it to improve its business in future. Along with the specific recommendation, the report will also evaluate the changes which are required in leadership, innovation and in other areas to implement that specific recommendation. Various kinds of business models will used in order to support this analysis. Introduction Emirates Airlines was

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