Memorandum To: Dr. Gordon Date: September 9 2012 Re: Keurig Case Analysis Strategic Question: Which product and pricing strategies should Keurig follow to move into the home market. Facts about the case: Keurig Inc. was founded to develop an innovative technique that would allow coffee lovers to brew one perfect cup of coffee at a time. It developed and patented single portion pack and a revolutionary new coffee brewer. Its first brewers were initially targeted towards the office coffee service market. In February of 2002, however, its ownership structure changed enabling it to raise $10 million in capital to expand into the at-home coffee service business.
Whole Foods Market in 2010 Case Study As the nation’s finest natural supermarket, Whole Foods Market had emerged as a leader within the organic foods movement nationwide. Beginning as a small store in the 1980’s, today the stores are found across North America and the United Kingdom. Management credits the success of the business to the ideals and strategic vision of the company’s cofounder and CEO, John Mackey. Mackey believed that setting the standard for excellence in marketing high-quality natural and organic foods, dedicating core values and committing to sustainable agriculture would result in positive growth objectives for years to come (Thompson, 2012). The Whole Foods Market mission in terms of “Whole Foods – Whole People – Whole Planet” sets the foundation for accomplishment.
Therefore, no wonder Costco has created nearly 15 years ago its private label brand: Kirkland Signature™ with the idea of creating a “signature’ line of products. There are several reasons to develop Kirkland Signature line of products ( Costco Connection ): Develop popular items with wide appeal to expand sales volume Control the quality of the product Drive down prices on national brands Control the packaging Achieve pallet efficiencies The working rule for all Kirkland products is that all of them must be equal or better quality than the national brands, and must offer a savings to Costco member ( Costco Connection ):Actually, around 10% (equals to around 300) of the products offered by Costco are Kirkland signature branded. The line of products offered include housewares, luggage, pet food and bedding, baby wipes, diapers, baby formula, apparel, wine, snacks, etc. All Kirkland Signature™ products are guaranteed to be of equal or better quality than name brands. Mission
Apple Inc. Factors MGT/230 October 1, 2012 Apple Inc. Factors Over a 100 years ago we would have never dreamed of the technology we have today much less the advancement of the cell phones we carry. Thanks to Apple Inc. we carry the most advanced technology in the palm of our hands. These are to include Macintosh, iPhones, iPads, and iPods, which are sold worldwide. Apple Inc. has strived to build a solid foundation and create a way to stay one step ahead of other competition by hiring outstanding managers. Managers must remain consistent and understand how the internal and external factors may affect the four functions of management in a business.
2) Improve the quality of their financial statements by a) implementing improved systems to track inventory and b) updating the manner in which royalty revenue is classified. 3) Increase operational efficiencies by leveraging assets of newly acquired firms while putting a hold on future acquisitions. Who was Green Mountain? Humble Beginnings Now a billion dollar publicly traded company, Green Mountain Coffee Roasters began as a local café in Waitsfield, Vermont. The small business venture roasted their own top quality Arabica coffee beans, distributed coffee to local restaurants and inns, and positioned themselves as coffee roasters, not just distributors.
Running head: Unit VIII Course Project: Case Analysis – Apple Inc. | Page 1 Unit VIII Course Project Case Analysis – Apple Inc. Madeline L. Palmer | SID: 251707 Columbia Southern University Pages: 12 Abstract The following case study examines Apple Inc., formally Apple Computers Inc., and its business environments and practices with the intent to identify Apple’s current stance and future as an organization. As a first mover in the innovation of the smart phone, portable digital music, Mac books and other products and services, Apple has positioned themselves and their ecosystem of consumers and businesses to continue to grow positively and gain more share of the growing global market. Their brand not only speaks for itself, but their wealth of technology and ever changing innovations allows their customers to connect globally across a number of devices and products. Apple also strategically locates and acquires businesses that will enhance the Apple experience, gain more customers, and boost their bottom line. We will examine these factors, as well as main competitors, and offer recommendations for combating conversion or acquisition of customers and business opportunities.
Innovation Strategy Jose University of Phoenix Strategic Planning & Implementation, STR/581 July 22, 2015 Instructor: Dr. Magda Oquendo-Santiago Innovation Strategy The rules of innovation are charging. Apple Inc. somehow knew this year’s before the rest of the world. Apple Inc. has successfully embedded innovation in its DNA. Apple reported in their financial statements that about $75 million was spent in the development of the iPhone. Apple spent money developing a new innovative product that disrupted and changed the electronics market place.
To be profitable, consumers have to be aware of new products and purchase the items; this is how companies increase revenue. Being able to effectively manage the four Ps of the marketing mix are crucial to the success of the new product or service being marketed. The four Ps consist of product or service, place, price, and promotion (Lamb, 2013). By using the four Ps marketing mix, it assist in how your company decides to market a new product or service; and tests current marketing strategy. This concept works both domestic and internal markets; for international markets, various cultures will have to be researched and adjustments made to integrate the products or services successfully into the market (Lamb,
Formed as a virtual corporation, Super Bakery designed a business model that performs key strategic planning and business functions in-house while outsourcing all manufacturing components as a cost reductions strategy. Super Bakery successfully maximizes profits by outsourcing all other components such as sales, manufacturing, warehousing, and shipping to external companies (All Business, 2012). As a result, Super Bakery watched its profits successfully grow, on an annual basis by 20%, since its inception in 1990. Why did Super Bakery’s management think it was necessary to install an ABC system? Super Bakery, Inc. believed it was necessary to install an Activity-Based-System to maximize costs by adopting a more effective allocation method, instead of following a traditional one-stage costing system that would be out-dated for this corporation.
Beyond domestic oil, the Republican platform advocates to pursue, "dramatic increases in the use of all forms of safe, affordable, reliable and clean nuclear power". This, they believe, will expand the labor force, "with nearly 15,000 high quality jobs created for every new nuclear plant built." Alternate power sources like solar, wind,