Starbucks Coffee Shop Essay

657 Words3 Pages
STARBUCKS COFFEE SHOP Name: Course: Tutor: Date: INTRODUCTION Qualitative research approach will be utilized for the strategic plan with regards to Starbucks Coffee Shop. The reason why this particular approach has been chosen is because it is usually concerned with the analysis, recording and investigation of the deeper meaning as well as significance of human behavior and experience (Hitt, Ireland & Hoskisson 2010). Human experience and behavior in this case incorporates actions, emotions and beliefs that tend to contradict each other. It is considered to be the most appropriate approach as it will enable company management to gauge on just how well their products and services are doing with regards to customer preferences and tastes. The research approach for Starbucks Coffee Shop will generally address the validation of the organizational vision, mission and values statements as well as state the sources to be utilized in conducting external and internal environmental analysis. In past experiences it has been observed that even though research efforts may tend to address these issues, there is need of improvement on the general organizational management in order to be able to cater to the ever growing demand for better quality product in a rapid changing business environment (Hill & Jones 2009). RESEARCH Starbucks Coffee Shop being one of the most successful coffee shop franchise world wide provides a perfect work environment for its employees where they are not only treated with dignity but are also respected especially where their ideas and opinions regarding further development of the organization is concerned. The company aims at establishing itself as the premier purveyor of the finest coffee in the world while maintaining their uncompromising principles as they grow (Hitt, et al. 2010). It also aims at establishing
Open Document