Swot Analysis Of Starbucks

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EXECUTIVE SUMMARY In North America, the Starbucks Coffee Company is the leading retailer of the finest specialty coffees. Originally founded in 1971, Starbucks has become a leader in global retail stores throughout the world. The company’s objective is to continue its growth as the most respected coffee franchise while providing the finest coffee in the world. Starbucks, now considered a global company, has managed to open over 5100 coffeehouses in 47 countries and projects to have as many as 5800 coffeehouses by fiscal year end in 2009. Their international saga began in 1996 with the first expansion being taking place in Tokyo. Starbucks main focus has been on its employees. Starbucks understands that their employees are the driving…show more content…
Top executives at Starbucks realize the importance of preparation and planning. The link between these two words promotes sound business decisions and goals for the company. This is defined in their mission statement “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow (Starbucks.com, 2009) defines how the company sells the highest quality coffee beans and best tasting coffee products by following firm yet practical standards to acquire the highest quality of coffee beans throughout the world. Starbucks overall mission is “To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time” (Starbucks.com, 2009), further defining how management interprets employees as well as how their coffee affects the community through interaction, whether just for one moment or over a period of…show more content…
The idea situation for all involved is for Starbucks to place the customer’s needs and desires first. Ultimately, Starbucks is a business and in that, the CEO, is trying to increase profit for all employees and shareholders alike. With the mission statement and overall mission objectives, Starbucks is on the correct track. They are doing what they state they should. Taking care of it’s employees and customers is at the forefront of every decision. And as Starbucks continues its growth in the global market, its customer base will continue to grow as long as Starbucks adheres to its principle of buying quality coffee beans and selling the highest quality coffee products, they should and most likely will increase revenue for

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