BUSI 520-D06, Group 2 Liberty University Starbucks Blonde Roast Coffee May 11, 2012 Introduction Provide a description of your product/service and a brief history of the firm that produces your product/service. Starbucks Corporation is a leader in the coffee industry with coffeehouses around the world. Since their inception in 1971, their goal has consistently remained to “share great coffee with our friends and help make the world a little better” (Our Heritage, n.d.). Starbucks is widely known for their retail stores; however, the company has plans of becoming a brand known for their consumer-products as well (Jargon, 2012). Starbucks offers a variety of coffee and coffee products in their retail stores and in grocery stores worldwide.
Organizational Culture of Starbucks Angela Browning BCOM/230 November 19, 2012 Jamie Barmach Organizational Culture of Starbucks The organizational culture of Starbucks begins with their mission statement. It continues with external communication via interaction with vendors, community involvement, and encouraging customer feedback on service and ideas for improvement. The Starbucks mission statement says that they are “passionate about ethically sourcing their coffee beans … and improving the lives of the people who grow them” (Starbucks Coffee Company, 2012, Our Starbucks Mission Statement, para. 1). They meet this mission by buying these environmentally friendly products.
Customer value proposition is leveraged around serving the coffee experience into everyday lives. Quality Coffee, great service and atmosphere combine for a completing value proposition. Working directly with growers to purchase green coffee beans, overseeing the custom-roasting process, and controlled distribution ensure a quality product. While extensive training confirms excellent customer service, clean and well-maintained worldwide stores that reflect the personalities of each community, thus building a high degree of customer loyalty. (Starbukcs Corporation, 2012) In 2010 Starbucks declared a dividend for the first time and key
Growth! Management objective or goal is having twenty five thousand locations by 2013. Starbucks would saturate the market, so the company would become the most dominant, recognized, and respected coffee specialty retailer in the world. The company’s strategy is to increase sales and net income on a consistent basis year-after-year. Providing a profit for stockholder and stakeholders are essential.
Project Summary Our current project is to open a new coffee shop within the Greater Sacramento area. I will execute this project by creating an accurate project scope, equally dedicated my time working on team dynamics and technical aspect of the project, and executing the project from beginning to end, ensuring the project meets our client’s needs. Additionally, Due to the complexity and expense of a matrix organizational format, and the costs of using project teams, a functional structure will be best option to execute this project. This week’s summary will include the scope statement, WBS, network diagram, risk management plan, resource management plan, and communication plan II. Scope Statement My proposed budget is reasonable and appropriate for opening a Coffee Shop.
Coffee Roasters operates as a co-operative. Not only must they operate to fulfill shareholders expectations, but they also must operate in a manner that is expected of the values that the company had initially set out with. Jeff and Debra Moore, are bound to creating a profit while maintaining the appropriate image and practiced that they initially based their company on. Upon entering the next phase of the company’s life cycle, Jeff and Debra must maintain operations under strict control of their original company values as they compete against
At the start, was having created a successful brand strategy coupled with their rapid growth of new store openings in “high-traffic, high visibility settings”. As well, selling premium priced coffee in addition to whole beans. They were particularly skilled at choosing and catering to their target market of “primarily affluent, well-educated, white-collar patrons”. Their competitive differentiation came in creating an “experience” for their customers and specializing in ambience at their locations to encourage a place where the customers would want to stay and hang out. Schultz vision was to create a “third place” (other than home and work) for its patrons to want to be.
* 1. Controllable Elements & Uncontrollable Elements A successful marketing manager blends price, product, promotion, channels of distributions, and research activities to capitalize on specific demands. These elements can be altered in the long run, and usually, in the short run, they are adjusted to changing marketing conditions, consumer tastes, or corporate objectives. Hence, they are controlled by managers to adapt to changing market environments and different global market conditions. Specifically for Starbucks, they have built success of the franchise by developing a name brand and image that connects with the world.
Another popular charity is the All Books for Children book drive (ABC). I feel that the reason for the successful longevity of Starbucks Cafes is due to Howard Schultz’s leadership that is an example of the collaborative style that incorporates a social view. His leadership is a sign of the ties and displays what is needed in the modern business environment. The modern business environment is much more competitive and complex; plus, the place that an organization has to maintain to stay competitive is at a much higher speed than many years ago. In order for organizations to be enormously effective, they move from the old style of senior management that maintained direction and control.
The role of ethics and compliance within Starbucks financial environment is a big part of the company’s business model. Starbucks is the premier roaster of specialty coffee in the world. Starbucks operates in more than 50 countries. As such Starbucks has made it a very big ideal to be compliant with financial reporting and financial regulations. Starbucks knows and realizes it is a billion dollar company with more than 20,000 shareholders.