Sony's Marketing Strategy Essay

1861 WordsAug 30, 20148 Pages
Internet analysts have praised Sony’s website as one of the best organized and most informative on the Internet. Go to Sony’s website at www.sony.com. Answer the following questions in a minimum of 100-125 words per question. 1. Based on the information provided on the website, describe Sony’s SBU’s. Does Sony have SBU’s that are divisions, product lines, or some other profit center structure within the parent company Sony? Sony has many SBU’s including: Sony Corporation Sony Corporation is the electronics business unit and the parent company of the Sony Group. It primarily conducts strategic business planning of the group, research and development (R&D), planning, designing and marketing for electronics products. In 2012, Sony rolled most of its consumer content services (including video, music, and gaming) into the Sony Entertainment Network. Audio Sony produced the world's first portable music player, the Walkman in 1979. This line fostered a fundamental change in music listening habits by allowing people to carry music with them and listen to music through lightweight headphones. Walkman originally referred to portable audio cassette players. The company now uses the Walkman brand to market its portable audio and video players as well as a line of former Sony Ericsson mobile phones. Sony utilized a related brand, Discman, to refer to its CD players. It dropped this name in the late 1990s. Computing Sony sells many of its computer products using the VAIO brand. In a bid to join the tablet computer market, the company launched its Sony Tablet series in 2011. The machines run on Google Android software. Since 2012, Sony has been producing tablets under the Xperia brand. Photography Sony offers a range of digital cameras. Point-and-shoot models adopt the Cyber-shot name, while digital single-lens reflex models are branded using Alpha.

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