Dill 1 Products Apple Inc. offers an array of products which include the ever popular iPhone, iPad, Mac, iPod, and Apple TV. They also provide services such as a portfolio of consumer and professional software applications, the iOS and OS X operating systems, and iCloud.They also offer a variety of accessory, service and support offerings. Apple sells and delivers digital content and applications through the iTunes Store, App Store, and the newly released iBookstore. Their products are distributed worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers. (www.reuters.com) A wide range of mobile communication and media devices, personal computing products, and portable digital music players can be purchased under the Apple brand name.
Their strategy has led them to become the market leader in some of these industries. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. Key elements of computers -Design-Apple has been known for their sleek, modern design on allof their products -Software-Apple uses their own operating system which differentiates their product from the rest of the market.
Apple inc. (formally Apple Computers Inc.) is a Manufacturer, Designer and Seller of various consumer electronics including personal computers, media devices (including the iPod, iPhone and many other devices), accessories and peripherals as well as the sales of media (including music, video and many other entertainment mediums) and software to support the previously listed items, including operating systems, music and video applications and various other resources. It also offers connectivity and wireless services through the cell phone Internet access network. Apple’s advantage in creating these new products, is based on its already present loyal market, by currently
This report relays a strategic advertising campaign for the apple TV. COMPANY ANALYSIS * Apple Inc was incorporated in 1973. Founded by Steve Jobs, the company’s core business is manufacturing and selling mobile and computer multimedia devices and software. In addition, it provides other communication solutions like networking, peripherals and other non-mobile digital products (Reuters, 2012). * Some of the products and services include the iPhone, Apple TV, iPad and iMac.
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
Apple also offers services such as iTunes, which helps you, organized your music, video and picture files. On iTunes you can also purchase music, movies and save it on your device or computers, they also have share files such as iCloud, which allows you to store and access your files from any devices you own. Apple continues to create bold visionary products that earn the envy of technophiles worldwide as Apple re-images itself as a “Digital Lifestyle” company. (CNN Money) Purpose The purposes of this analytical report of Apple Inc. are to inquire about possible staffing opportunity. Kelly Services can supply Apple Inc. with a steady flow of qualified software and hardware engineers to meet the changes Apple Inc. will face in created the next generation of operating systems and devices.
Not only has media convergence made it possible for us to access these things from a computer but we now have iPhones, iPads, Android phones and even email that allow us to search websites for news, music and television shows. For example, there are many shows such as The Voice, American Idol and XFactor, all which come on television but can be accessed online , you can now even use your phone, social media sites and even send a text message to vote for your favorite act. Another great example of this would be in an academic environment, we once were required to buy our books or rent them from a local library; now hard back books have been replaced with e-books making the need for us to rent books unnecessary. This day in age people are less sociable because majority of individuals now can do pretty much anything without having to leave the comfort of their own home. communicate, shop, educate ourselves and keep up w| What is meant by the term media convergence with regard to business, and how has it affected everyday life?
Influence factors of innovation 13 4. Innovation Value Chain (IVC) model 14 INTRODUCTION Apple Inc is an American computer technology corporation; its head office is located in Silicon Valley in California which is known as the heaven of many big technology and electrics companies. Apple was established in 1976 by Steve Wozniak and Steve Job under the name of Apple Computer; and in early 2007, it was renamed as Apple Inc. Apple’s products are very extensive with personal computers (PCs), mobile phones, music devices, and many other related high-tech equipments. Since 1990s, Apple has been one of the biggest giant in technological sector in the world. According to Fortune 500, a list rating 500 best US companies, in 2012, Apple is at the seventeenth position in this list and is one of three most profitable companies (money.cnn.com).
Much how like everyone is an individual, so should our phones be. Many people look for an easily customizable phone. With the abilities to download music, photos, and apps, both phones have vast degrees of custom ability. Take any persons iPhone or Galaxy SIII, and take a glance at their wallpaper; Usually it’s been changed to a photo that person has taken or downloaded personally. Both phones offer multiple “screens”, or panels to display multiple apps with.
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).