Shepard Fairey – The Famous Plagiarist

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I got interested in this artist as the result of the controversy over the Obama poster used in the 2008 Presidential Election. The now iconic campaign poster was originally taken in April 2006 by the Associated Press photographer Mannie Garcia at a National Press Club discussion about the crisis in Darfur but later copied and simplified by Shepard Fairey. Though captivating, no-one was expecting it to become the basis for Fairey’s “Hope” poster, and a visual energy jolt which will be intimately associated with Obama’s campaign. Steven Heller in ‘Design for Obama’ (2009) has put it that “after allowing free downloads on his website, the poster seemed to post itself around the nation and in various forms throughout the world”. The viral popularity became unprecedented in American politics and it became one of the most widely recognized symbols for Obama’s campaign. As he has said in 2008 to the Washington Post, he wanted it to “be appealing to a younger, apathetic audience, yet tame enough not to be seen as radical or offensive to the more mainstream political participants”. This it did and it made the people who aren’t even interested into politics to redirect their attention, if only for an instant to wrest action from the jaws of indecision. This led to The Guardians Laura Barton in 2008 to proclaim that “the images strength lies in its simplicity” and that “over the past few months it has acquired the kind of instant recognition of Jim Fitzpatrick’s Che Guevara poster, and is surely set to grace T-shirts, coffee mugs and the walls of student bedrooms in the years to come”. Not everyone was happy with the end result however, as Fairey’s Obama posters and a lot of his commercial and fine art are reworking’s of the techniques of revolutionary propagandists. The bright colours, bold lettering, geometric shapes and heroic poses, the “Art with a Purpose” created

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