We have chosen Apple and Samsung as the subjects of our team project. We have chosen these two companies because they are the two most formidable competitors in the tech industry today; in the smartphone market alone they share the majority of all the sales globally. It is a true story of David and Goliath, as big as apple may be; it is dwarfed in comparison to the magnitude of Samsung. Apple Inc. was created by Steve Jobs and Steve Wozniak back in April of 1976; at the time both were college drop outs and were in their early 20’s. Apple Inc. started working to produce and market personal computers for everyday use.
How does this affect the mobile handset market? Analysis: The acquisition of Motorola Mobility is good for Google because it turn Google into a cellphone manufacture. Google will now be in direct competition with Apple. In the mobile phone industry, there is a competition for patents. Apple and Microsoft have been purchasing thousands of patents at billions of dollars.
Although Apple is notorious for its financial success the true performance indicator is its ability to innovate. Apple has claimed the number one spot on Boston Consulting Group’s most innovative companies list for the past 5 years. Apple has proven to be quite profitable, at least for the past three years based on the financial analysis assessment that follows. Contents Executive Summary 1 Contents 2 Company overview 4 Financial Analysis 6 Return on Equity 7 Net Sales 7 Gross Margin 9 Liquidity and Solvency Analysis 10 Limitations in Ratio Analysis 12 Conclusion 17 References 18 Company overview Apple Computers was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in April 1, 1976 in Cupertino, California and eventually it was incorporated in January 1, 1977 as Apple Computers Inc. Apple Computers marked it’s entrance in the electronic market specifically in the personal computer industry with the macintosh. As time progressed they eventually diversified their product line by developing operating systems and other hardware peripherals.
After the release of the Samsung Galaxy S4 out sold millions at three of the four major U.S. carriers in May. Many sales are advertised by the quality and performance. There companies are climbing their way up the ladder to be no.1 in the cell phone industry. With Samsung Galaxy S4 coming out everyone was buzzing with the news of the newest tech out there from Samsung. IPhone 5 had a big hit when it came out in 2012.
Abstract Apple, Inc. creates and sells personal computers, high-tech mobile phones, portable music players, and related hardware and software within the technology sector. Their fiscal year ended on September 25, 2010, and figures discussed in this paper are based on the numbers in the annual 10-K report from that year. The company’s major revenue account is net sales, which is itemized by operating segment and by product. Its major expense account is cost of sales. The company’s total asset turnover ratio is slightly lower than the computer industry average but higher than the technology sector’s average as a whole.
Technology is something that is only going to evolve over time and will continue to be present in our lives. With these powerful creations come their creators. One of the biggest comparisons made in our society is Microsoft’s Bill Gates and Apple’s Steve Jobs. Most of our society today has witnessed first hand the growth of both of their enterprises. As one compares the two individuals, you can see even though Microsoft is a more popular choice, because of Steve Jobs, Apple has made a greater impact on today and has created a bigger legacy.
Cannibalization and Globalization of Samsung and Apple Assignment 2 Student name: Jingtian, Luo Student number: s3424939 Table of Contents Executive Summary………………………………………………………………………………3 Introduction………………………………………………………………………………………….5 Viewing of Existing Research…………………………………………………………………8 Methodology……………………………………………………………………………………….12 Findings……………………………………………………………………………………………….14 Implications of Research……………………………………………………………………..18 Conclusion…………………………………………………………………………………………..23 Reference List………………………………………………………………………………………24 Appendix……………………………………………………………………………………………..28 Executive Summary: In recent years, the old model of mobile phones are getting excluded from the market; on the other side, the new brand of mobile phones which we call it ‘smart phone’ has occupied the main market sales. Since quarter 4 of 2012, iPhone and Samsung Galaxy has obtained more than half of the total marketshares in the world. The research draws attention to the fact that before 2008, the market share of Apple was 3.4% of the worldwide smartphone market. The Iphone’s key competitors such as Samsung mobiles was the 2nd largest mobile trader since 2007, and then become then become the world’s largest manufacturer of mobile phones since 2011 (Grobat, 2013). In 2008, Iphone sales had been increasing to 12.9%, which is the triple amount of sales compare to the year 2007.
An analysis of HTC’s internal and external environment, will allow for some recommendations to help turn this situation around and help the company grow going forward. The Smartphone Industry The Smartphone industry has experienced phenomenal growth, since the launch of the first smartphone in October 2002. From Q4 2009 to Q4 2010, smartphone growth was 88.6% (Canalys estimates, 2011). In the most recent year (2011), smartphone growth was 61% and smartphone market penetration worldwide is estimated to be 16% (eMarketer, 2011). With such a high growth rate and small market penetration, the smartphone market is an attractive place to be.
In today's society, it is very uncommon to find someone who isn't the owner of a smartphone. One can go on a journey through the past in order to find those first few devices that did more than just call in order to connect us with one another, but it is no doubt that smartphones took the world by storm during the mid-2000's. Companies such as Apple and Samsung have set the bar high with what to expect when purchasing a smartphone, with both their devices, the iPhone 5 and Galaxy S4, respectably. Both devices have state-of-the-art technology, making them very desirable amongst the majority of the population. Although both of these smartphones serve the same purpose, to make the owners life as hassle free as possible, both phones work very differently.
( "Apple Iphone - How It Gained Popularity in the Mass Market." StudyMode.com. 08 2012. 08 2012{online} Available at: http://www.studymode.com/essays/Apple-Iphone-How-It-Gained-1075970.html) Loyal customer base may conduct the situation that though Iphone 5 is not a big leap forward, its selling scale still breaks record and are blooming Environmental: