Samsung vs. Apple

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Assignment 4: Samsung and Apple Capstone Project XXXX XXXX University Strategic Management / BUS599 XXXXX XXXXX Capstone Project: Samsung and Apple Existing Business Strategies, Environments, Industry, and Capabilities Over the past few decades, the advancements in the technology market have made incredible achievements in both the private and commercials sectors. People and businesses are able to conduct day-to-day operations more effectively and efficiently than ever and most of the credit can be given to their ability to stay connected to others across time zones and without geographical boundaries. And this doesn’t mean just having the ability to stay connected while at home or in the office, but anywhere and at anytime. This is where the smart phone comes into play. At the touch of a finger, you can make a call, check your email, participate in a conference, fax a document, or even pay for an invoice. With the smartphone industry being worth an estimated $376.6 annually, it is no wonder any company with a technology department is trying to make its way into the market (Bidness, 2014). Two companies that have dominated the smartphone market since its inception are Apple Inc. and Samsung Co. Ltd.. According to a 2014 report by Canaccord Genuity, a global wealth management firm, Samsung and Apple take 106% of the smart phone’s industry’s profits (Yarow, 2014). The reason they are able to take more than 100% of the profit is because everyone else in the industry is losing money. Apple takes 65% of the industry profits and Samsung takes 41% (Yarrow, 2014). Lets take a brief look at each company individually. Apple was founded in 1976 with the single goal of developing and selling personal computers (NST, 2014). Since their development they have grown from being one most innovative computer manufacturers in the world, to being one of the largest and most
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