2. Competition with Android smart phone and tablet The intensive competition between Apple and Android with regard to smart phones and tablets is the top issue about market share. In the table of top worldwide smartphone vendors, Samsung took over the most market share since 2011, Apple became to the second one. It indicates that Apple is losing its market leader position on account that in need of innovative function or design and various apps to differentiate it from the others and the inappropriate pricing. Recommendation: Apple should keep creating innovative functions and increasing more apps, using broad differentiation strategy, adjusting the price to be accepted by customers 3.
However mobile segment was fast emerging as a big substitute of MP3 players. As a result Apple faced very stiff competition from these rivals. Though Apple responded well with launch of iPhone and Lala.com (music streaming site), yet the threat of other substitutes is pretty high and Apple will find it difficult to have a sustainable position in MP3 players. Complements:- The launch of iTunes Desktop software and iTunes Music Store was very instrumental in helping the growth of iPod. The sales of iPod shot up by 6 times after the launch of iTunes store.
In 2003 Samsung ranked 25 from number 34, which shows that it was able to compete and be successful in the market with its new products. Samsung’s debt of $15billion in 1997 has been reduced to $4.6 billion by 2002. It was also able to survive in the Asian financial crisis due to its product being different than its competitors. The net profit of $5.9 billion compared to $2.8 billion in
This paper will try to shed some light on the matter thru past and recent articles from analysts and insiders that has attempt to decipher Apple’s recipe for success. Apple is a computer and software manufacturer that also sells digital content as: books, music, operating systems and software applications (Apple.com, 2013, p. 1). The 2013 Fortune 500 global company list ranks Apple as #17 (Money.cnn.com, 2013). According to Badenhausen from Forbes (2013), Apple is the most valuable brand in the world, “Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.” (para.
1) The IPhone’s 2) The MacBook’s 3) The I-Pad’s C) Products Apple has to offer in the future 1) The IPhone 6 2) New Mac books 3) New Ipads III. Profits of Apple Inc. A) Profits made at earlier stages 1) Invention of new products 2) The demand of the products B) Profits made currently 1) Profits made by current products 2) Profits made by demand of the products C) Profits in the future 1) Estimation of profits 2) New products IV. Global Reach A) Apple’s reach at earlier ages 1) Only in Virginia , California 2) Only U.S based B) Apple’s Global reach currently 1) How many countries it is established in today 2) The Availability of Apple products in the world C) Global Reach in the future 1) Expansions in different regions 2) Increase of Apple Consumers in different regions. V. Trends A) The Innovation of new Products 1) How new Products were invented 2) Reason to continue in the invention of new products B) Profits made over the years 1) Profits made by global expansion 2) Profits made by various new products C) Global Reach 1) Reasons to expansion of global reach 2) Increase of Apple consumers VI. Conclusion
The LEGO case study was developed in 2014 following the success of the Apple Case study. An extract from the Apple case study was published in the ninth edition of Johnson, Whittington, Scholes - Exploring Strategy 2011, considered by many to be the "bible" of corporate strategy texts. The Apple Case Study was the second most highly rated case study in the Exploring Strategy text book. ! !
[pic] TABLE OF CONTENTS Executive Summary____________________________________________3 Situation Analysis Market Analysis_______________________________________________3 Product Analysis_______________________________________________4 SWOT Analysis_______________________________________________ 4 Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market Selecting Target Market_________________________________________7 Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: Product_____________________________________________________ Price_______________________________________________________ Promotion___________________________________________________ Place_______________________________________________________ Financial Analysis__________________________________10 Developing a Financial Forecast____________________________________10 Recomendation________________________________11 Conclusion____________________________________11 Executive Summary Apple is the consumer electronics company behind the Macintosh (Mac) personal computer, the iconic iPod portable music player, and, most recently, the iPhone. The company primarily targets retail consumers rather than enterprises, and has become known for unique promotion and distribution strategies. These tactics have paid off over the past few years - in 2007, Apple generated revenue approaching US$ 24 billion, growing market share for its niche of Mac desktops and laptops and continuing to dominate the PMP
In 2004, Samsung did sharp drop in the market prices. This had to an increase in industry capacity and also a normal cyclical downturn. The tables show that the productions selling price is getting low while operation profit is increasing. Samsung has a benefit advantage is by its ability to charge higher prices than its competitors. According to Exhibit 7a, Samsung’s prices per chip are on average higher by $0.72 than those of its competitors, or by 14.5%.
[pic] An Attempt to understand the Case Study on Creativity at Apple Abstract Apple is known for their innovative products such as the Macintosh computer, ipod, ipads and the first legal, digital music store for downloading songs- iTunes. Apple Inc. is a multinational corporation which was previously known as the Apple Computer Inc. for its first 30 years of operations. But Throughout the past two decades, Apple is gradually losing market share in the Personal Computer market. Their market position has dropped from 1st to 9th position within 2 decades in largest Personal Computer (PC) firms. Their level of profitability has also significantly decreased from 20% to merely 0.4%.
Changes Sprint/Nextel are making for prior poor management decisions iv. Sprint/Nextel drop opportunity to be more successful d. Successful Companies i. AT&T / Cingular is the largest wireless carrier in the U.S. and will further succeed because of the iPhone’s popularity ii. Nokia expects its devices market to grow further leading to further profits iii. Verizon and T-Mobile succeed because of Sprint/Nextel’s struggles iv. T-Mobile will continue to be successful because of work with Apple over seas III.