Kudler should have a clear idea of what the data is to be used for and how it is to be treated. “Sure, a customer database has value, and a company can maximize that value in any number of ways -- growing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers.’ (Davenport, et al, 2007) It is important to their success as a business that Kudler Fine Foods maintain their relationship with their customers. And by this they should maintain positive relationships with all of their customers. “Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable.
Unit 1 - Marketing: A01 Task 1 - Marketing objectives Marketing objectives are important to all business in order to be successful. Business must know what the consumers need and they must ensure that the goods and services support the customer's needs. To attract customers to the business, quality products must be created and customers must be satisfied with the result. Marketing also if marketing is carried out successfully it will increase the profit of the business and make them more likely to become successful. There are marketing objectives in businesses that must be fulfilled in order to be successful: Discovering the needs of consumers to make sure that a quality product is produced means that the business must first find out what
I have also considered legal and moral responsibilities to our customers. We pride ourselves on the business ability to exceed highest quality standards to our customers. This has built an environment of trust. Our reputation and image should be a high priority in action that we take. After careful consideration of possible options three viable options are highlighted that I feel would maintain the trust and our reputation with our customers.
M E M O R A N D U M TO: Supervisor, Name FROM: Name Re: Cost of Quality considerations Date: December 6, 2013 Mr. Name We as a manufacturer of tangible products must ensure our merchandise is of the best quality before it reaches the consumer. This is imperative if we are to maintain a competitive advantage in the marketplace, while in addition earning repetitive and referral business from our customers. There are three main types of costs associated with producing quality products. If we are aware of the following costs of quality, and implement them in areas in need of improvement, the quality of our merchandise will improve, our customer satisfaction will improve, and our reputation will improve, resulting in a more prosperous business. The three types of costs associated with quality considerations are prevention costs, appraisal costs, and internal/external failure costs.
High quality of Tesco’s products and services is important so they can maintain their customer loyalty. Loyal customers will not only repeat purchases, but will also recommend their other products. As a result of this, it could bring more customers to shop at their store and maintain their reputation. Not only is maintaining quality in a business, such as Tesco, important to sustain their customer loyalty and, but quality can also reduce costs for the business. For example, during Tesco’s horse meat scandal, Tesco had to spend a lot of money to replace products and stop the problem.
Companies use differentiation to make their product unique and one that will catch the consumer’s attention. As it was said in the text book that being unique in today’s market is very difficult because there are imitators that follow what you have done or you yourself is following what some else has done in the past. The text book explains that positioning is the way the customers think about presented brands in the market. Without knowing what the consumer is thinking or feeling about the production being offered it is hard to differentiate. The ability to position a product is critical when it comes to certain products that are very similar.
However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting. You also have to know your own country’s regulations for importing various
They value the input they are able to give to the company, the advancement opportunities, and the availabilities of their management. This opportunity stems from a practice within Tanglewood that exemplifies that all employees are members of the core work force. The core workforce is viewed as essential for the organizational values and culture that Tanglewood seeks to develop and maintain. I also focused on the company’s emphasis of “straight talk”. The company believes that involving employees in on the import ants such as; their share price, overall profitability, along with other details about the company’s activities, this causes them to think like
As many companies who are international have had to do, Levi Strauss will need to find a method that all of their companies can agree with and keep it going while being ethical. This will help the company to prevent any, and in some cases all controversy. Conclusion With many companies in the international market, it is as important as ever to remain as ethically sound as possible. With the goal of increased earnings comes additional responsibility to accommodate all countries and their ethics. By modifying how the company does business outside of the United States, Levi Strauss and Company should be able to accommodate social factors as well as moral factor which will allow the company to be successful for years to come.
The CEO of any organization needs to not only be part of the policies and standards that present but they also need to be the main supporter of all initiatives. Whether the CEO writes their own policies or buys them of the shelf, they need to make sure they are followed and that all compliance issues are covered correctly. It is important to remember that information security is as much a business issue as it is a technological issue. If all groups work together and abide by policies and standards that are written for the organization then the organization will stand a better chance at being secure. Having a security policy that is easily measured and enforced is the key (Symantec, 1995-2010) to this success.