Rhetorical Analysis of "The End of Men"

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“Man” Of The House After the recession in 2008, the economy faced extremely high unemployment. This caused Hanna Rosin to write the article “The End of Men.” In her article, rhetor Hanna Rosin, writer for The Atlantic, Slate and The New Yorker, expresses the many reasons as to why women surprisingly became the higher employed gender in our society. Rosin claims that economic changes in the past few years caused employment to shift towards women because the demand for labor that requires male traits such as physical strength and stamina are not nearly as important as jobs that require female traits such as communication and thinking. Rosin believes that males are unable to adapt to the economic changes, resulting in female labor being more popular than it has ever been. Rosin wrote this article for educated men and women to inform them of the economic shift causing higher unemployment for men. Although this article was written for a broad audience, parents of young males would be especially interested in the article because they would be concerned about their son’s future. Throughout her article, Rosin successfully convinces her audience of this economic shift by using several rhetoric strategies such as: ethos, identification, logos and kairos to support her argument. In order for Rosin to successfully convince her audience of her belief, she establishes credibility by appealing to ethos. Because her article is written for educated males and females, she already has situated ethos. Rosin is a well-known author and the majority of her audience knows that she is a reliable source of information. Rosin’s credibility is invented by her word choice. She writes for an educated audience and therefore uses more sophisticated words to remind the reader that she is a scholar and is knowledgeable of the topic. Rosin continues to invent ethos throughout her

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