Polaris Industries Case Study

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Polaris Industries core competency lies in their ability to create an innovative, high-quality product mix consisting from recreational vehicles to apparel and accessories for a customer base ranging from farmers to rider enthusiasts. During the recession, Polaris was wise enough to realize in order to maintain their competitive advantage they needed to grow globally. Lower labor costs were the driving force behind this decision, but based on Polaris’s overall corporate, market, and financial strategies, our short term goal is to open a new production plant in Monterrey, Mexico. Opening a plant in Monterrey coincides with all objectives behind global expansion of lowering labor costs and increasing revenue but also meeting essential qualitative pursuits. As mentioned, ease of communication and in-person interaction are key to long-term product innovation and China has at least a thirteen-hour time difference from the Midwest while Mexico has a one hour time difference, allowing for a clearer communication channel. This proximity also gives Polaris the advantage of maintaining their high level of quality control at their new plant compared to having a plant in China, considering one of their core competencies are their development of high-quality products. Establishing a plant in Mexico will give Polaris access to other Latin American markets it has free trade agreements with Costa Rica, Bolivia, Columbia, and Venezuela. Additionally, Polaris’s reputation for being an American brand will not be hindered because they still have three manufacturing facilities in the United States. These factors all allow Polaris to smoothly mitigate any information, communication, or disruption risks that may occur. Outside of qualitative reasons, expanding to Monterrey instead of China will save Polaris $8,336.24 in annual labor costs, and $719,230.70 annually in transportation

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