Learning Team Reflection Week 2 Mgt/498 - Strategic Management

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Learning Team Reflection Week 2 MGT/498 - Strategic Management January 13, 2015 Samuel Dalrymple Learning Team Reflection As the world change, so must organization to maintain its competitive advantage. Organization will need to continue to change to maintain consistently or increase revenues. The strategic management process helps an organization define their plan. Environmental scanning is one of the components of the strategic management process. Environmental is the examination of the external factors that could sway an organization on their strategic management planning process with their internal factors. The environmental scanning process can help an organization find the latest styles that will help the organization grow. Our team is comfortable with understanding the environmental scanning process because we understand that this process helps an organization analyze their strength, weakness, opportunities, and threats to help make every effort to improve (Wheelen & Hunger, 2014). A business strategy is a strategy that emphasis on helping an organization with their competitive position within its industry. The important business competitive strategies are lower cost strategy and differentiation strategy. The lower cost strategy helps an organization compete efficiently in the industry by designing, producing and marketing a similar product from its rivals but at a lower cost. Differentiation strategy helps an organization develop and market a different product from its rivals. Our team understands these two competitive strategies because we can relate with always being different to stand out or try to purchase the same products and services at a lower cost instead at a higher cost (Wheelen & Hunger, 2014). To create value and sustained competitive advantage through business strategy, organization must be able to design, produce, and

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