This model also helped Domino’s to localize its products to suit the needs of different markets. For example, in Japan the master franchisee was KKY Higa Corporation headed by Ernest Higa who had a significant presence and knowledge about the local markets and he was the one who really help Domino’s to be successful. At the beginning, Higa succeeded by sticking closely to Domino’s formula but later he realized that in order to expand even more he had to adapt to local conditions and customers’ preferences. That was a great idea, when company is going international, it is important to consider different taste preferences and ingredients used in making various pizzas since not all countries have the same preferences. Another reason why Domino’s pizza was successful was that the
Papa John’s products and services are to satisfy customers’ needs and create a good relation with their customers. Papa John’s best value discipline is that they stand for quality. They emphasizes that a traditional Papa John’s superior-quality pizza is the main thing that they will consistently deliver ("Papa John's Our Core Values", 2015). Papa John’s is up to their words; thus, by being accountable to themselves, their customers, and business partners, they earn the right to hold others to a higher level of accountability. At Papa John’s excellence is expected in everything they do; thus, Papa John’s
Strategic Choice and Evaluation In this paper, the author will evaluate alternatives for First Slice Bread Kitchen to realize growth. In addition, the best value discipline, generic strategy and grand strategy for First Slice Bread Kitchen will be identified. Finally the strategy or combination of strategies will be recommended for implementation. Realizing Growth First Slice Bread Kitchen must realize growth in order to survive. Quick-service restaurants are highly competitive.
The SWOT analysis helps to identify where the company stands today and where it wants to be in the future. Based on the case study the SWOT analysis looks as follows: |STRENGTHS |OPPORTUNITIES | |company offers cheap opportunities for customers to eat out |Internet orders | |opening hours until 3 a.m. |moving into new market segments e.g. healthy food | |WEAKNESSES |THREATS | |General problems in all branches |international fast food brands are coming into the Zinn’s Burgers | | |and Pizza areas | | |all night supermarket will open in the adjacent street | | | | |Décor and
The 4P’s (product, place, promotion and price) describe the marketing mix (McCarthy 1960 as cited in Blythe 2008). Product is possibly the most important as it represents the company and essentially makes profit. Product decisions involve choices including brand name, guarantees, packaging and services (Jobber and Fahy 2006). The product must be what consumers want and meet expectations. The core benefit of McCain Original Oven Chips is to satisfy hunger, which meets basic consumer needs.
With there being so many Papa John’s around the world the company runs the risk of inconsistency throughout their stores. To help avoid this potential problem, corporate operations oversee all franchisees to ensure brand consistency. Figure [ 1 ] To remain competitive in the industry, it is essential for companies to be able to adopt not only to the market but to technology as well. Papa John’s took this strategy into consideration in January 2002, when they became the first national pizza chain to make online ordering available to all of its U.S. customers. By taking the first mover approach Papa John’s was able to capture a larger market size while their competitors rushed to catch up.
What is found with-in the confines of Yum! is a sincere desire to dominate the restaurant business globally with what they refer to as The Big 3 KFC, Pizza Hut and Taco Bell. That desire appears to be an obsession with the upper levels of management, especially with the CEO David Novak. I will show that the strategy of Yum as dictated by Novak is one of great promise for the China market and other world markets. After all 70% of the income for Yum!
In the Management Information Systems: Managing the Digital Firm 12th edition by Kenneth C. Loudon and Jane P. Laudon, the authors wrote a case study called Domino’s Sizzles with Pizza Tracker. The case study found on pages 52-53 describes Domino’s history, challenges and solutions in the pizza industry. After learning that Americans agreed Domino’s home-delivered pizzas were among the worst, they invested in new informational systems to turn from a low-tech to a high tech company with hopes of delivering excellent customer service and good pizzas. The following analysis will discuss the kinds of systems described in the case, identify and describe the business processes each supports including inputs, processes, and outputs of these systems, its impact on business performance and online ordering system, and it’s effectiveness versus the competitors. (Laudon C Kenneth, 2012) Domino’s Strategy to Improve Customer Service Domino's, is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets.
Case Study Questions: 1. Make a list of pizza delivery attributes that are important to you as a customer. 2. Combine your list with the lists of a few other class members and categorize the items under a series of major headings. | Julie | KC | Pino | Alan | Quality | | | Pizza is delivered hotPizza appears as seen in advertisements | | Price | | | Affordable | | Speed | | | Time to deliver is less than 30 minutes | | Mode of payment | | | Cash or accepts credit card | | Attitude of the Delivery boy | | | Delivery boy is polite | | 3.
TDominos Pizza Tracker time at all the pizza is delivered hopefully correct. 3. Would the Pizza Tracker service influence you to order pizza from Domino's instead of a competing chain... Saved — Words: 605 — Pages: 3 Domino’s Sizzles With Pizza Tracker - experience? Answer: 2.