Second, whether it can profit by selling healthier more natural fast food. Lastly whether it can effectively venture into global markets and challenge one of biggest worldwide fast food eateries, McDonalds. Chipotles vision is to "change the way people think about and eat fast food", by serving “food with integrity”. The following provides an industry examination and inside investigation of the organization before giving recommendations. External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Rebecca McCracken's Site Professional Portfolio Resume Philosophy Statements Artifacts Research Paper Certifications Memberships Conferences BUS 446: Comprehensive Case Study 1. What are the dominant characteristics of the industry? Chipotle is in the fast casual dining industry or restaurant industry. The market capitalization of this industry, according to Yahoo Finance, is $3,375 billion. Competition is very intense in this industry since different dining options are all over the place.
DQ 2 : "Panera Bread" Please respond to the following: Evaluate Panera Bread’s strategy and its effectiveness with executing the strategy within the competitive fast-casual restaurant marketplace. Discuss the pitfalls to this strategy and the potential impact to the performance of Panera Bread. Select one of Panera Bread’s competitors and discuss a disadvantage that Panera has with the competitor and how this disadvantage may be overcome. Week
2.Exploratory research of the attribute selection The company’ view information was searched from DATAMONITOR 360 website and annual report of McDonald’s 2010. And a brief analysis about market strategies for fast food restaurant was also for the reference of attributes selection. With the attributes from several market strategies reports in McDonald’s as well as Fast Food Restaurant Industry and the SWOT analysis from the DATAMONITOR, eventually 7 attributes were selected, namely, expensive, various menu, high service speed, high calorie content, nutritional, convenient, and novelties for children. As the top competitors in Fast Food Restaurant industry, Burger King, Pizza Hut, Wendy’s and KFC were also selected into the BrandMap for competitive analysis.
7) How efficient is the current mass production process? 8) If a mass production facility was purchased would they have the demand to sell enough cosmobobs to make a profit? 9) The substantial amount of marketing costs to have the cosmobob in a chain retail store 10) Cosmobob has yet to be proven in other markets 11) Will the location at the mall be able to provide the amount of exposure necessary for success considering the other stores in
EXECUTIVE SUMMARY Ruth’s Chris Steak House (Ruth’s Chris) has identified that it needs to accelerate its development plan and expand their footprint through both company-owned and franchised locations to increases sales and revenues. As of December 2005, 41 of the 92 locations were company-owned and 51 were franchisee-owned, including all 10 of the international restaurants. Ruth’s Chris franchisee requirements and costs eliminate many prospects resulting in the 51 franchisee-owned restaurants being owned by just 17 franchisees. There is debate within Ruth’s Chris senior management team about the need and desire to grow its international business however the market development model (more of the same restaurants in new markets) has been determined to be the path to increased revenue. Ruth’s Chris needs to determine the best strategy to implement its expansion into new markets.
The company is world-renowned for its golden arches, and a varied menu that includes the Big Mac, McNuggets, and other well-known food items. The restaurants are operated by the company or by independent owners under franchise agreement. The company’s main competitors (in order of sales) are Starbucks, Wendy’s and Burger King, (McDonald’s, 2012). McDonald’s continues to build its brand and stay competitive through the use of marketing research. Specifically, the company strives to identify and understand customer desires in a constantly changing environment so that it meets those needs better than the competition, (The Times 100 Business Case Studies,
QUESTION 1: Why did Tesco’s initial international expansion strategy focus on developing nations? ANSWER 1: Tesco’s global expansion strategy has been rather unique in the grocery industry. Rather than competing head-to-head with established retailers in developed markets like the United States and Western Europe, Tesco chose to pursue markets with strong growth potential, but little current competition. The strategy allows the company to use its expertise to grow international market share, without incurring the costs of establishing itself in already crowded markets. Question 4 : In March 2006, Tesco announced that it would enter the United States.
INTRODUCTION McDonald’s the world’s leading burger fast-food chain with market presence in 120 countries and over 35,000 outlets throughout the world (biz.yahoo.com). Entering a new international market may seem to be an easy task for an international company but certain issues must first be determined and analyze. They must assess the local market conditions that are affected by environmental factors in order to be able to strategize their internal functions to align with the local market in Thailand. Presented below are the key assessments of the local market in Thailand as well as other factors that can affect their entry to the local market. INTERNAL FUNCTIONS Internal functions are processes and activities in which the employees, managers and management of McDonalds perform.