Introduction Mission and vision Panera Bread Company’s mission intent was to make great bread broadly available to consumers across the United States. The vision was to create a specialty café anchored by an authentic, fresh-dough artisan bakery and upscale quick-service menu selections. Business model Management’s long-term objective and strategic intent was to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment. The company was trying to succeed by “being better than the guys across the street” and making the experience of dining at Panera so attractive that customers would be willing to pass by the outlets of other fast-casual restaurant competitors to dine at a nearby Panera Bread bakery-café. Panera’s target market was urban workers and suburban dwellers looking for a quick- service meal and a more aesthetically pleasing dining experience than that offered by traditional fast food restaurants.
Consumers are buying more snack chips per person, an increase of 2 pounds over four years. * Frito-Lay is the worldwide leader manufacturing and marketing of snack chips. Frito-Lay is a national brand firm that distributes products nationwide. Frito-Lay accounts for 13 percent of snack-food sales in the United States, with about one half of retail sales in the snack chip category. Also, Frito-Lays has eight of the top ten selling snack chips.
According to NASDAQ: WEN they are the world’s third largest quick service hamburger company. To us this is known as a fast food restaurant. Wendy’s has more than 6,500 restaurants in the United States and 27 other United States territories in the world. When Dave Thomas opened the first Wendy’s restaurant in Ohio in 1969 he vowed to have quality food. That is why today, that they still serve the best quality foods around that is made to order.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
I definitely can agree with McDonalds entering the market, with its aggressive marketing program. Even though McDonalds creates high competition for Burger King, I still believe that Burger King is making the right decision by entering Japanese market, even though it is a bit risky. However for Burger King it would be hard to gain big market share, because market is near its saturation. Contrast Burger King’s entry strategy twenty years ago with its present entry
Kudler Fine Foods Virtual Organization Kudler Fine Foods (KFF) is an established business that survived the initial period successfully and grown by adding two additional stores. Because of owner’s prudent management the business presence in the market is solid, although other competitors represent a threat. Additionally the threat of handling perishable goods is also present, but competitors have the same issue plus KFF can compete with reasonable prices to make it attractive to customers (Kudler Fine Foods, 2012, p. 10). KFF needs to initiate marketing research analysis to pinpoint the areas of opportunity and improvement. In this analysis a secret shopper should be part of the research to visit stores around the three KFF establishments
Whole Foods and Trader Joes’ are two retailers who have expanded to hundreds of locations while adhering to an unexpected market positioning for previously untargeted market segment. Trader Joes operates over 340 stores in 9 states; Whole Foods has over 200 stores in various states and also has stores in Canada and the United Kingdom. Trader Joes has 14 stores for every 12 Whole Food Store. Whole Foods is decentralized and Trader Joes is
Case Study: Outsourcing Offshore at Darden William A. Lewis MBA 630-D3A3 Operations Management March 3, 2013 Intro Darden Restaurants is the owner of many popular restaurant chains such as The Olive Garden and Red Lobster. These, along with their other restaurants, serve over 300 million meals a year in over 1,700 locations in US and Canada. In order to provide the best quality foods for the restaurants, Darden's employs purchasing agents which scour the globe in search of the biggest competitive advantage in the supply chain. Darden also uses outsourcing to keep costs down and to more efficiently prepare the food for its restaurants. Outsourcing Even though restaurants are a straight to user enterprise, there are still many ways to utilize outsourcing to keep costs down.
BMGT 364 Business Management and Organization Theory October 19, 2014 Part 1: There are many similarities and differences between Whole Foods and Trader Joe’s mission statements. Although the mission statements are worded completely different from each other it is obvious that they are each trying to say the same thing in some manner. Whole Foods mission statement says “We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.” While Trader Joe’s mission states “Is to give to give our customers the best food and beverage values that they can find anywhere and to
Burger King ® was founded by James McLamore and David Edgerton in 1954. The Burger King® system operates approximately 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide (Burger King, 2013). Our text defines a core competency as a special outlook, skill, capability or technology that runs through the firm’s operations, weaving together disparate vale activities into an integrated value chain (Daniels, Radebaugh, & Sullivan, 2011). Based on this definition I believe Burger King’s core competencies are the driving sales and traffic in the US and Canada, accelerating international development, aggressively pursuing refranchising opportunities and maintaining strong focus on corporate-level cost structure. To drive sales BK decided to focus on 4 points: the menu, marketing and communication, image and operations.