Strategic Choice and Evaluation In this paper, the author will evaluate alternatives for First Slice Bread Kitchen to realize growth. In addition, the best value discipline, generic strategy and grand strategy for First Slice Bread Kitchen will be identified. Finally the strategy or combination of strategies will be recommended for implementation. Realizing Growth First Slice Bread Kitchen must realize growth in order to survive. Quick-service restaurants are highly competitive.
Case Analysis Form Participant Name | Muhammad Ateeb Ansari | Case Title | Iggy’s Bread of the World | Key Facts | * Bread making Company that was build on Dream and passion of Igor and Ludmilla * Healthy ethical culture towards its employee and customers was the golden rule behind Iggy’s quality * Deep connection of employees toward its manufactured goods, made Iggy’s bread exceptionally popular * Annual Gross sale upto $6 million * Upon expansion in capacity they needed someone to look after this business and look after day to day operations and decisions * McRae was hired as a strategic consultant and then given a full position as COO on recommendation of Ludmilla * Employees were not comfortable with the new management team * Founders, Nikola ad Menezes were not at ease with McRae either * McRae kept on taking decisions without consulting with Igor or Ludmilla * Mathew and Diane hired another Top manager and Ludmilla had it with McRae. * Matthew McRae presented his resignation letter and next day withdrew it | Key Players | 1. Cofounders – Igor and Ludmilla Luft (Mrs Igor) 2. COO - Matthew McRae 3. Igor Younger brother - Nikola bread enthusiast and General Manager 4.
Wheat Bread vs. White Bread: Which is healthier? By Chantain Lennon D88010634 DeVry University English 135 1/24/09 \ I never considered white bread as unhealthy growing up as and child. I can remember looking at the Sunbeam bread bag lying on the kitchen table and mother would make peanut butter and jelly sandwiches that were the best in the world. Now with modern technology so advanced, I see bread in a different light. Wheat bread is much healthier than white bread no matter how you look at it.
Panera Bread is a company with distinctive and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry. Panera Bread’s strategy includes providing specialty bakery and café experience to urban workers and suburban dwellers. They specialize in fresh baked bread that made with quality and detail, made to order sandwiches, custom roasted coffees and other café beverage. Panera Bread has unique style to its menu, café design, inviting ambience with the decoration of its café locations. Panera offers their customers the chance to come in the café to order breakfast, lunch, daytime and the “chill out”- time between the breakfast and lunch and between lunch and dinner.
Building a Great Sandwich People may wonder why they leave a sub shop one day with a perfect sandwich and leave another day with a sloppy sub. Well to answer that question it is because that the sandwich artist either did not care or had not been trained well. There are certain things a sandwich artist has to do in order to prepare a beautiful and neat sandwich. First they must be able to memorize cutting the bread because if the bread is not cut correctly then the sub will be messed up. They must know meat and veggie formula because food cost will rise if the proper formula is not followed.
Most of them are made from refined white flour because it is cheap. Since it is hard to find bread that is made of healthy ingredients I decided to bake my own bread So today I am going to talk about how to make this wonderful homemade bread in the oven. Everybody has this idea that baking bread at home is so difficult. But in reallity it is not. All you got to do is just to have exact measurements of all ingredients, oven pan and strong hands, because you have to knead the dough.
The firm’s strategy for differentiation that enables them to compete within the context of their industry is making breads all from scratch and by hand. Amy believes that better breads come out of manual break making since the good texture of the dough is maintained, and it keeps the good flavors of the product. Amy’s Bread is also different from other products and companies because of the ingredients they use for their production. They use unbleached flour,
- Recognize that profitability is essential to our future success. - Striving continually to improve. * McDonald’s corporate objective to be become the most recognized and respected brand of fast food in the world. To achieve this goal, McDonald plans to continue to expand its operations rapidly in two ways. First, to increase its market share in existing markets and secondly, to open stores in new markets.
Since the company attributes their success due to customer experiences/rapport, employee morale and innovative products, Starbucks continues to replicate this business model to maintain a competitive edge. Starbucks business model “…continues to leverage our emotional connection to consumers, our global retail footprint, our diversified CPG channel distribution capabilities and ongoing innovation across all areas” (GlobalData, 2012). However with the over population that Starbucks has within the United States has given them a reputation for saturating geographic areas with Stores being built on top of each
Identification of Business Model Since the existence of Panera Bread, the market for bakery-café is substantially growing, mainly because it is a “niche” market, and companies within this market have been enjoying high revenues and profits for a long time. What people in the US needed, was a fast-casual restaurant service with high quality food offered at a reasonable price. This is the sweet spot Panera Bread took eliminating McDonald’s, Subway, Wendy’s and other chains as direct competitors. It’s success lies in the business model it has, meaning that Panera Bread serving its existing and potential customers high quality food as artisan bread, sandwiches, soups and coffees at a very reasonable price, thus experiencing high growth in the past decade, more precisely having 1325 Panera Bread stores across the US and Canada. Such rapid growth is mainly achieved through franchising which will be discussed critically later in this paper.