BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
Thinking Critically Simulation Review Thinking Critically Simulation Review Credenhill’s retail electronics store has several problems and issues that need to be addressed. Falling sales, city handicapped code violations, and employees leaving to the competitor, to name a few. The simulation required critical thinking skills and techniques. It gave information and options to assess and evaluate the situation and provided decision-making steps to come to a logical solution. Problem evaluation techniques encountered in the simulation included a priority matrix chart, a cause and effect chart including simulated responses to help gauge departmental responses, and a solution comparison list that allows the match of comparisons
6). Consumer behavior can give some insight to the way a consumer makes a decision about a particular product or service. The thought process behind a visit to a certain store or a website is also a part of consumer behavior. Organizations want and need to know about how a person decides to use certain services or products. The same organizations must know what thoughts or feelings keep customers away.
5. Explain how an item's target market might affect its price. A: the company needs to take into account the people needs, dislikes, wants and lifestyle. The target market is affected by an specific group of people, and they have to adjust the product for that specific group of people. 6.
This will lead to people not wanting to use your products/services. 7. Explain what the term “segmenting customers” means to you. Customer segmentation is when you divide your customer base into groups for marketing purposes. They can be divided into things such as age, gender, interest and many more.
The fact that people had to repeatedly asked company Q to carry specific product line represents that the company is not in tune with their community and with the needs of their customers. Company Q should develop methods to research what goods are selling better in certain areas compared to what goods and merchandise is selling slower. If company Q can stay ahead of what the customer wants, the customer will feel as if the store is listening to them, knows them, and appreciates them for shopping with them . This problem can be easily remedied simply by conducting formal and informal surveys, placing suggestion box around the store, and simply asking their consumers what products they would like to purchase inside of their store. The sooner that company Q can anticipate and foresee what products are more in demand the sooner the company will be able to create a better profit margin, establish a good working relationship with the customer, and achieve a favorable public and consumer perception.
You want to know how your product or service will stack up against your competition as well as what the demands of the market are or will be. With that being said, your supply and demand which has a significant impact on the organizational performance is reviewed. Per the textbook, supply is the number of products (goods and/or services) that businesses are willing to sell at different prices at a specific time and demand is the number of goods and services that consumers are willing to buy at different prices at a specific time (Hellriegel & Slocum, 2009,
In this type of decision making process, the various types of constraints that affect the decision are financial, legal, market, human, and organizational. Each of these constraints potentially can affect another, which in turn affects the organization. Another technique used to assist in the simulation was Pareto Analysis. In this technique the team was able to prioritize the possible changes by identifying the problems that would be resolved once the changes were implemented. Proposing a new variable pay scale, will affect how the employees are performing, sales, profitability, attrition, as well as the overall well-being of the store.
P3,M2: In this report I am going to be talking about the different marketing research techniques a business can use to find out information about their business. As well as this I will be discussing the limitations involved in each marketing technique. Firstly what is marketing research? Marketing research is defined as “The process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups. Market research allows a company to discover who their target market is and what these consumers think about a product or service before it becomes available to the public.” I am going to be relating this to Tesco for their marketing techniques.
Within an organisational structure the term silo means that information is not freely or communicated within other areas of the business / work place, one department does not know what the other department does for the customers / organisation. The likely effects that this can have on the customer service provided is that there is less efficiency in the services provided and also higher possibilities of errors occurring. Question 3: Describe each of the following Market Segmentation terms and give an example of each one a) Geographic segmentation b) Demographic segmentation c) Psychographic segmentation d) Behavioural segmentation A) Geographic segmentation is the Collecting and analysing of information according to the physical