Introduction Canada’s wonderland is one of the most well known amusement theme parks in the world. Construction was initiated in April 1979, sitting on 379 acres in Maple (Vaughan). The park finally opened in May 1981; Wonderland has since been a successful corporation for over 31 years. In 1983 the park built the Kingswood Music Theater, which seats 15,000 guests and now hosts over 20 cultural festivals each season with famous acts from all over the world. Progressively, they continued to introduce new attractions to the park.
Revision Class Program Week/Session Dates Description 1 30 Jul Seminar Topic Company Law in Context Prescribed Reading Lipton & Herzberg Ch 1, pages 1-23; Ch 21, pages 735-745 Recommended Reading Harris, Hargovan and Adams 3rd Edn. pages 1-44 24/07/2012 (Spring 2012) © University of Technology, Sydney Page 3 of 9 2 6 Aug Seminar Topic Registration and its effects Prescribed Reading Lipton & Herzberg 16th Edn Ch 2-3, pages 26-98 Recommended Reading Harris, Hargovan and Adams 3rd Edn. pages 161-203 3 13
5/2 15 Individual Assignments From the Readings Resource: Titman, S., Keown, A. J., & Martin, J. D. (2011). Financial management: Principles and applications (11th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. • Chapter 14: 14-21 5/2 5 Individual Virtual Organization Strategy Presentation Prepare A 15-20 minute oral presentation accompanied by 8-10 slides illustrating your Virtual Organization paper. It will be a group presentation, but each presenter will be graded individually.
One Step Ahead Consultant CanGo Week 6 Analysis Team B: One Step Ahead November 24, 2013 One Step Ahead Consultant CanGo Week 6 Analysis Team B: One Step Ahead November 24, 2013 Table of Contents Executive Summary .3 SWOT (Strengths, Weakness, Opportunities, Threats) Analysis 3 Market Analysis 5 The Target Market………………………………………………………………………...6 Geographic area & Size of audience………………………………………………………6 Gender and Age…………………………………………………………………………...6 Occupation and Income levels…………………………………………………………….7 Trends & Outlook…………………………………………………………………………7 The Competition 7 Recommendation………………………………………………………………………….8 Competitive Analysis 8 Amazon Overview………………………………...………………………………………9 Amazon’s Strategy and Objectives………………………………………………………..9 Barnes & Noble Overview……………………………………………………………….10 Barnes & Noble’s Strategy and Objectives……………………………………………...10 Electronic Arts, Inc. Overview…………………………………………………………..11 Electronic Arts, Inc. Strategy and Objectives. …………………………………….…….11 Recommendations for CanGo. …………………………………………………………..12 Financial analysis 12 Borrowing Profitability…………………………………………………………………..13 Ongoing Sales……………………………………………………………………………14 2008 – Financial Report………………………………………………………………….14 Profit Margin……………………………………………………………………………..15 Liquidity……………………………………………………………………………….…15 Strategic Planning 16 Conclusion 18 References 20 Executive Summary This consulting report intended for CanGo’s efforts to generate new business endeavors to increase the vitality of the business while entering into the electronic gaming industry which is quickly growing. There are major quantities of demographics that will affect the On-Line Gaming environment. Electronic entertainment has transformed with increased access to interactive games online with the use of high-speed internet.
CASE ANALYSIS REPORT WILSON’S FAMILY RESTARUANT Presented to Professor John Pippy Memorial University OF Newfoundland Presented by Heather Careen Student # 201231388 August 8, 2014 Table of Contents EXECUTIVE SUMMARY 3 COMPANY OVERVIEW AND BACKGROUND 3 THE PROBLEM 4 CURRENT MARKETING SITUATION 4 SWOT Analysis 4 Consumer Analysis 5 Competitor Analysis 6 Constraint 7 IDENTIFICATION AND ANALYSIS OF ALTERNATIVES 7 RECOMMENDATIONS 9 Products and Services 9 Increasing Marketing Communication 10 Establish Loyalty 11 IMPLEMENTATION PLAN 11 BUDGET/EVALUATION 12 References 13 APPENDIX A – SWOT Analysis 14 APPENDIX B – Segmentation Scheme 16 APPENDIX C – Customer Analysis 18 APPENDIX D – Competitor Analysis 20 APPENDIX E – Analysis of Alternatives 22 APPENDIX F - Recommendation 24 APPENDIX G – Implementation Plan/Budget 26 EXECUTIVE SUMMARY John Wilson, owner of Wilson’s Family Restaurant, is faced with problems of declining sales, retaining customers and new competition. The purpose of this paper is to analyze the situation facing Wilson’s Restaurant and to provide a report summarizing the analysis and recommending a course of action to strengthen the restaurant’s brand, increase relationships with its customers and provide the best dining experience possible. To accomplish the task at hand a SWOT analysis was developed to discuss the restaurant’s strengths, weaknesses, opportunities and threats. As well, a consumer analysis was provided to discuss the relevant benefit segments for the restaurant. As Swiss Chalet is going to be the new kid on the market, Wilson’s competition, a competitive analysis of Swiss Chalet is also provided in the report.
| Chipotle Mexican Grill | MGT 526 International Business Winter 2013 | By Team Burrito:Evan ChanJonathan MayKaushal PatelKeith Yanachik | 4/15/2013 | Index Executive Summary 4 Overview & Motivation 6 Business Model and Product Selection 7 Industry Globalization Drivers 8 Global Opportunity Assessment – Quantitative Analysis 11 Urbanization of total population 11 Household Income or Consumption by percentage of share of highest 10% 12 Ease of doing business 13 Number of college graduates 14 Age group 15-54 years old 15 Unemployed youth (ages 15-24) 16 Availability of Sanitation facilities 17 Literacy percentage of total population 18 Big Mac index 19 Overall Index 20 Country Selection – Qualitative Analysis 22 Economic Trends 22 Consumer & Social Trends 25 Infrastructure and Technology 32 Competitive Environment 34 Political & Legal Structure 34 Country Selection Conclusion 36 Market Entry for Foreign Operation 40 Modes of entry 40 Time of Entry 44 Scale of Entry 45 Market Entry for Foreign Operation Conclusion 45 Conclusion 46 Works Cited 47 Response to Peer Review 48 Appendix 50 Appendix I – Collected Data 51 Appendix II – Mean and Standard Deviation for collected data 52 Appendix III – Calculated of Standardization 53 Appendix IV – Calculated Rank 54 Appendix V – Calculated Index 55 Appendix VI – Overall Index and Rank 56 Appendix VII – Presentation slides 57 Executive Summary Chipotle is a public company with a minor global footprint outside of North America, having a small number of European restaurants. Chipotle’s growth in the United States has recently slowed and they need to augment their growth by establishing locations in fast-growing international markets. Chipotle’s brand is known by the quality of the ingredients in their products. Their target
Primary texts: Kuby, Michael, John Harner, and Patricia Gober. 4th Edition, Human Geography in Action, New York: John Wiley, Inc., 2007 Rubenstein, James M. 9th Edition, The Cultural Landscape: An Introduction to Human Geograpby, Upper Saddle River, N.J.: Pearson Education, Inc., 2008. Outside readings and resources used in the course: 2003–2011 AP Human Geography Essay Questions, Rubrics and Student Samples (AP Central) Gillespie, Carol Ann. 5 Steps to a 5 AP Human Geography 2012-2013. New York: McGraw-Hill, 2011.
Executive Summary Prepared for MGMT 311- Principles of Marketing Dr. Victor Heller by Rob Sherwin Student-Embry Riddle Aeronautical University January 17, 2013 Contents Part I - Executive Summary 1 Part II – Description of Business and Industry 3 Description of Business and Industry 3 Industry Overview 6 Part III – Market Opportunity Analysis 8 Market Profile 8 Customer Profile 12 Key Competitor’s Profile 14 Part IV - Marketing Plan and Sales Tactics 16 Target Markets 16 Global Computer Industries Product Line 17 Research and Development 18 Pricing 19 Promotion 20 Distribution 20 Part V – Financial Plan 22 Profitability Results 22 Global Computer Industries - ABC Analysis 23 Break-even Analysis for GCI TravELITE 23
NIKE INC. Marketing Plan Marketing Plan I. Executive Summary Nike is one of the most recognizable and well-known brands through the entire world. Nike has a dominant hold as the number one sport shoe and other athletic gear in the world. Nike was founded in 1964 by Oregon University track & field coach Bill Bowerman and one oh is an old athlete that graduated named Phil Knight. Nike started out from very humbling beginnings.
Xinlei Dai 5135586 Semester 2/2010 Table of Contents Supply Chain Strategy 3 Visions and Missions 4 Generic Strategy 5 Resource-Based Model 6 Value Chain Analysis 9 Macro-Environment Analysis 10 Industry Analysis 14 SWOT Analysis 16 Reference 17 Appendices 18 Appendix A: Company Background 18 Appendix B: Market Share Around the World 19 Appendix C: Organizational Structure 20 Appendix D: Details of SWOT Analysis 24 Supply Chain Strategy Coca-Cola Supply (CCS) was created earlier this year to make sure Coke products get from the bottler to customers as efficiently as possible. (See Appendix A for Company Background and Appendix B for Coca-Cola market share around the world) The company is a legal entity jointly owned by Coca-Cola North America and Coca-Cola Enterprises, the Atlanta-based bottler. There are more than 70 bottlers in the United States alone, and all are invited to participate in the supply chain company, which is providing system-wide leadership to address supply chain issues through integrated planning, joint initiatives and best practice processes. According to CCS, they are transforming the supply chain from a series of discrete, inconsistent activities to a single, harmonious and sustainable system that is more customer-focused. They are moving toward the Centralized System.