FISHER COLLEGE OF BUSINESS DEPARTMENT OF MARKETING AND LOGISTICS COURSE SYLLABUS Term: Autumn 2013, Session 1 Course TITLE: BUS M&L 3380, Logistics Management TIME: Monday, Wednesday and Friday – 12:40 PM to 1:35 PM – Section A Monday, Wednesday and Friday – 1:50 PM to 2:45 PM – Section B PLACE: Schoenbaum Hall, 105 Catalog Prerequisites: Econ 2001.01 (200) or equivalent. Not open to students Description: with credit for M&L 780. Concepts and methods used to plan and manage logistics activities in a business environment. Understanding the components of logistics management and tradeoffs required to manage the integrated flow of goods through the supply chain. Management of logistics activities and costs including customer service, Inventory, transportation, lot quantity costs, warehousing, and information systems.
Businesses have not been left out in this generational transformation either. It is now a core part of almost everywhere business entity aspiring to expand its global reach in the highly competitive market to leverage the internet's prowress to achieve this feat and this has brought about a revolution in electronic commerce commonly referred to as e-commerce. We have seen the emergence of famous e-commerce sites such as amazon, ebay, alibaba, etc. which to the consumer, brings to bear with just a single click of a button every need of theirs thus, making life easier and much better . As a matter of fact, the evolution the internet has brought about a new reaction pathway in the way people do business and communicate and it's importance undoubtedly cannot be under-estimated.
Case 3 – TUI 22.10.2010 Table of content Introduction 3 Step 1: Identifying the main problems 4 1.1. Summary TUI 4 1.2. Problem Statement and Research questions 5 2.1 Internal analysis 6 2. 1. 1 Mind map 6 2.1.2 The strategic clock 7 2.1.3 Stakeholders map 9 2.1.4 Marketing Strategy, 7P’s 10 2.1.5 BCG matrix 11 2.2 External analysis 12 2.2.1 The PESTEL 12 2.2.2 Porter’s Five Forces 15 2.3 SWOT Analysis 17 2.4 Role and function of the corporate parent 18 Step 3: Alternative courses of action 21 3.1.
To increase global connectivity, there are several factors included. Development of technology can increase global connectivity. Also, telephones provide communication and increase the network of global connectivity as firms can contact other countries where other firms are based. This provides a wider network. The internet provides more communication, and allows firms to operate annually.
Discussion of TOWS Analysis Strength and Opportunity Strategies By implementing a large user base this will attract more companies to use digital advertising on Yahoo!’s site. This strategy should use the strength of having a large user base to embark on the opportunity of the constantly growing digital advertising industry. Through new strategic partnerships such as AT&T, Starbucks, and Comcast, Yahoo! can advertise these companies digitally through mobile devices, TV’s and tablets. By increasing strategic partnerships, Yahoo!
Film Industry: Using Internet Marketing The Internet has changed the way businesses advertise. As more people connect to the World Wide Web, the market place grows for Internet marketers. With the Internet film companies and their marketing teams have a massive venue to advertise and promote their films. But the Internet serves not only as a billboard to place advertisements. Innovative websites create simple ways for communicating and exchange of information.
How will Citibank be affected by external factors? In particular what is the affect of the internet on the banking industry and Citibank? Social/Demographic- Citibank saw an increased use of web based technologies worldwide that in turn increased concerns about data security. This concern led to an investment from Citibank in more secure IT infrastructure. Also with the increasing widespread ease of access to the internet, Citibank saw a growing need for an upgrade in their online services.